At a Glance
- Tasks: Lead user acquisition and design growth programs to boost engagement and retention.
- Company: Join Snaplii, a dynamic marketplace focused on innovative consumer solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Exciting chance to shape the future of local commerce and user experiences.
- Why this job: Make a real impact by driving growth in a fast-paced tech environment.
- Qualifications: 3-6 years in Product Management with a focus on growth strategies.
The predicted salary is between 90000 - 110000 $ per year.
Snaplii supports Canadian work permit applications for qualified candidates, depending on role requirements and immigration eligibility.
About the Role
We’re looking for a Growth Product Manager who will own the onboarding funnel end-to-end and design product-led growth programs that drive acquisition efficiency, activation, and retention. You’ll be responsible for managing and tracking growth funnels, running experiments, and working cross-functionally to turn insights into scalable product improvements. This role will own the end-to-end growth engine, from user acquisition and merchant offer discovery to conversion, retention, and membership monetization.
What You’ll Do
- User Acquisition & Referral Growth: Own user acquisition and referral growth across key entry points. This includes onboarding optimization, referral programs, viral sharing mechanics, and gifting use cases. Design and scale cashback-led incentives and invite campaigns, build repeatable growth loops, and optimize CAC through testing, performance channels, and subsidy strategies. Own the overall shopping journey across cashback offers and local merchants.
- Membership and Loyalty Systems: Own the design and optimization of membership and loyalty programs. This includes membership tier structure, benefits and perks design, cashback multipliers, and exclusive member offers. Build mechanics such as missions and spend challenges to increase engagement, purchase frequency, and retention while growing membership revenue and ARPU.
- Retention, Lifecycle & AI Automation: Own retention and lifecycle engagement, leveraging AI and automation to improve repeat purchase and user experience. This includes automated marketing triggers, personalized offer pushes, AI customer support, and recommendation systems to drive engagement and gift card sales.
Requirements
- 3–6 years of Product Management experience with a focus on growth in consumer platforms or marketplace businesses.
- Experience working on local commerce platforms or merchant service marketplaces is highly preferred.
- Proven track record of driving GMV growth, transaction volume, and product/category performance through product and growth initiatives.
- Hands-on ownership of growth systems, including onboarding optimization, referral & viral growth, and conversion funnel improvement.
- Familiar with personalized recommendation, ranking, and offer merchandising to improve discovery and purchase conversion.
- Strong analytical skillset, comfortable owning business metrics and running data-driven experiments.
- Ownership mindset and able to operate independently in fast-paced environments and deliver measurable commercial impact.
Senior Product Manager, Growth & Consumer app in Toronto employer: Snaplii
Snaplii is an exceptional employer located in the vibrant city of Toronto, offering a dynamic work culture that fosters innovation and collaboration. As a Financial Controller, you will not only play a pivotal role in shaping the financial landscape of a cutting-edge fintech company but also benefit from ample opportunities for professional growth and development. With a commitment to employee well-being and a focus on strategic financial insights, Snaplii provides a rewarding environment for those looking to make a meaningful impact in the financial services sector.
