At a Glance
- Tasks: Lead B2B marketing campaigns and create engaging content for automotive dealerships.
- Company: Join sMedia, a dynamic digital advertising and SEO provider in the automotive industry.
- Benefits: Enjoy remote work, health benefits, 15 vacation days, and professional development time.
- Other info: Collaborative environment with opportunities for growth and feedback.
- Why this job: Make a real impact in digital marketing while building long-term relationships in the automotive sector.
- Qualifications: 8+ years in B2B marketing and 5+ years in automotive retail experience required.
The predicted salary is between 72000 - 88000 $ per year.
sMedia is a digital advertising and SEO provider specializing in helping automotive dealerships boost their sales, maximize marketing efficiencies, and grow their market share. We integrate advanced technology with hands-on support to deliver dynamic, inventory-specific advertising solutions tailored exclusively to each dealership's needs. We ground our partnerships in data, real results, and our core values: Growth, Reliability, Transparency, and Curiosity.
We are looking for an accountable, strategic team member who is passionate about digital advertising and automotive retail, and who thrives on building trusting, long-term industry relationships that drive growth for everyone.
The Marketing Operations & Communication Manager serves as the architect and builder for sMedia’s B2B marketing engine. This role is responsible for the end-to-end lifecycle of relationship-driven content and growth-enablement assets, ensuring that every touchpoint in the prospect and partner journey reinforces sMedia’s position as a definitive thought leader in automotive digital marketing. This position bridges strategic planning with hands-on technical execution.
Your Key Responsibilities and Accountabilities:
- Campaign Implementation & Execution (40% Focus): Directly support the Market Development Lead by architecting relationship-driven content that builds trust with high-value prospects. This includes building, launching, and managing B2B marketing campaigns across email networks, HubSpot workflows, sMedia web properties, and corporate social channels. Provide Customer Success teams with high-impact growth-enablement assets and automated nurture workflows designed to deepen existing dealership relationships and identify expansion opportunities within the current partner base.
- Analytical Optimization & Performance Review (35% Focus): Monitor and evaluate HubSpot email performance analytics, tracking delivery rates, engagement metrics, and workflow efficiency to continuously optimize messaging. Routinely analyze website traffic patterns and conversion funnels using Google Analytics 4 (GA4) to evaluate the health of marketing acquisition channels.
- Brand Voice Protection & Product Accuracy (25% Focus): Serve as the primary gatekeeper for the sMedia brand voice. Ensure all deployed content is direct, conversational, and authoritative, entirely free of marketing exaggerations or cliché automotive puns. Maintain a flawless understanding of sMedia’s product mechanics, proprietary features, and pricing tiers.
Your Background:
- 8+ years of dedicated experience managing B2B digital marketing campaigns, content deployment, and performance execution workflows.
- 5+ years of direct automotive retail or agency experience.
- Proficient experience navigating Google Analytics (GA4), CRM (HubSpot) marketing automation, Canva, and Asana project management software.
- Complete fluency in reading, writing, and speaking professional English.
Your Skills and Mindset:
- A driven self-starter who thrives with minimal oversight.
- Highly structured, detail-oriented personality focused on data over vanity metrics.
- A gifted translator able to take complex data anomalies and translate them into simple, benefit-focused business solutions.
- Confident collaborator capable of building positive, professional relationships across teams.
Performance Measures & KPIs:
- Achieving a state of content execution where 95% of public-facing communications require zero structural or stylistic revisions.
- Ensuring that field-facing teams utilize marketing assets in 80% of active deals.
- Consistent management of the sMedia content calendar and execution of social posts, blogs, newsletters, and case studies.
What You'll Get From sMedia:
- Fully remote role
- Extensive health and dental benefits package
- 15 vacation days annually
- 10 paid sick days available annually
- Paid day off on your birthday
- Time built into your work schedule for your professional development
- Ability to make an impact and be part of a team that values feedback and cross-functional collaboration
Marketing Operations & Communications Manager – Remote in Regina employer: smedia
sMedia is an exceptional employer that champions a fully remote work culture, allowing you to balance your professional and personal life while driving impactful results for automotive dealerships across Canada. With a strong emphasis on employee growth, you'll have access to continuous learning opportunities and the chance to lead strategic initiatives, all within a supportive environment that values innovation and collaboration.
