Turn complex B2B SaaS products into compelling customer stories through strong writing, research, and measurable adoption strategies. This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes. Key Responsibilities:
Translate complex product features into customer benefits Build go-to-market strategies and launch campaigns Analyze performance, feedback, and market trends Equip Sales and Customer Success for product launches Recommend improvements based on measurable results Requirements:
6+ years of B2B, SaaS, or technology product marketing Independent qualitative and quantitative research experience Proven positioning, messaging, and go-to-market expertise Strong focus on business outcomes and analytics Confident cross-functional relationship-building and influence Use research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.
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B2B SaaS Product Marketing Leader in Calgary employer: Smart Savvy
Smart, Savvy + Associates is an exceptional employer that fosters a dynamic and inclusive work culture, offering fully remote opportunities across Canada. As a Paid Media Manager, you'll benefit from competitive compensation, performance-based bonuses, and a flexible vacation policy, all while working with some of the world's leading brands in entertainment and technology. The agency prioritizes employee growth, providing clear pathways for advancement as the team expands, making it a rewarding place for passionate performance marketers to thrive.
