Remote - Canada Full-time CA$75,000 - CA$137,000 / year
Performance Marketing
Scopely is hiring a remote, full-time Performance Marketing Manager, Forecasting & Market Intelligence, to support its Performance Marketing team in Canada. The role focuses on forecasting, competitive intelligence, and market research for upcoming and active game titles.
Responsibilities
- Build first-pass performance marketing forecasts, including install curves, geographic assumptions, channel mix, paid and organic acquisition, and launch phasing.
- Develop comparable game peer sets, maintain cost-per-install benchmarks and degradation curves, and create sensitivity analyses.
- Track competitor acquisition investment, creative trends, app-store movement, launch performance, and regional market signals.
- Incorporate research, testing, beta acquisition, and soft-launch learnings into forecast assumptions.
- Document assumptions, sources, versions, confidence levels, and open questions.
- Partner with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and other stakeholders; identify gaps and improve forecasting methods.
Qualifications
- Experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similar analytical role; mobile games, apps, or consumer digital experience is preferred.
- Understanding of mobile user acquisition metrics and economics, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, and attribution.
- Strong Excel or Google Sheets skills, including analytical models, sensitivity analyses, and forecast frameworks.
- Ability to validate assumptions, work with multiple data sources, and communicate findings to technical and non-technical stakeholders.
- Experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, AppsFlyer, or Adjust is an asset.
Compensation
For candidates in British Columbia, the annual base salary range is CAD $75,000-$137,000. Base pay may vary with job-related knowledge, skills, and experience.
- Equity, bonuses, and benefits may also be available.
About Scopely
Scopely is a global video game and interactive entertainment company that develops, publishes, and operates games across mobile, web, PC, and console.
Performance Marketing Manager, Forecasting & Market Intelligence in Ottawa employer: Skillhub Solutions Inc.
Scotiabank is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Technical Lead in the GWMS Digital Client Services team, you will benefit from comprehensive professional development opportunities, competitive compensation, and a collaborative environment that values your contributions. Located in a vibrant city, Scotiabank offers unique advantages such as access to cutting-edge technology and a commitment to employee well-being, making it a rewarding place to advance your career.
