VP, Marketing Operations and Agentic AI Systems in Calgary

About the Role:

Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level. This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks.

About Sidetrade:

Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake. We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sidetrade is positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

What You Will Do:

• Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
• Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluations suites, guardrails, observability, and retirement criteria.
• Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
• Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
• Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
• Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
• Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
• Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
• Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
• Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
• Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
• Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
• Provide enablement to marketing and sales users in collaboration with the department leaders.
• Hire, develop, and retain a team of marketing engineers and operations specialists.
• Define roles, set standards, and create a culture of measurement and continuous improvement.
• Partner with Product and Engineering leadership to align shared infrastructure and tooling.

What You Will Bring:

• 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.
• Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on.
• Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.
• Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch.
• Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits.
• Able to scope work for engineering teams, spec clearly, and validate output.
• You read JSON and API docs fluently.
• Track record of board-level reporting on marketing technology performance and ROI.
• Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.

Competitive executive compensation package including base salary and performance incentives. Hybrid work model: a flexible mix of in-office and remote days. Health & wellness: medical coverage, life insurance, and wellness programs. Generous paid leave plus public holidays. Learning, mentorship, and career advancement support at exec level. Active Social Club with regular team events across our international offices.