Lead Sidetrade’s global demand engine from Calgary’s hybrid workplace, combining B2B SaaS marketing expertise with pipeline growth leadership. As Vice President Demand Generation, you will own strategy and execution across Europe and North America. Build demand programs spanning paid media, SEO/SEM, email nurture, content, webinars, and field events. Partner with Sales leadership on targets, campaign priorities, and ABM programs. Use Marketo, Salesforce, and intent platforms to strengthen reporting and attribution. Key Responsibilities:
Own global demand generation strategy across target markets Build and lead the demand generation team Execute integrated campaigns across multiple channels Develop ABM programs for strategic enterprise accounts Present pipeline and ROI reporting to executives Requirements:
Eight or more years of progressive B2B SaaS marketing experience Three or more years leading senior demand generation functions Proven pipeline scaling and measurable revenue impact Experience with Marketo, Salesforce, and ABM platforms Strong analytical, leadership, and communication skills Shape Sidetrade’s demand strategy through ABM, multi-channel campaigns, marketing technology, and accountable pipeline reporting.
#J-18808-Ljbffr
Vice President B2B Demand Generation in Calgary employer: Sidetrade Group
At Sidetrade, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where diverse perspectives fuel innovation. As a Global VP of Talent Acquisition, you'll have the unique opportunity to shape our global hiring strategy while collaborating closely with our executive team in a dynamic, AI-driven environment. We offer robust employee growth opportunities, a commitment to diversity and inclusion, and the chance to be part of a company recognized as a Gartner® Magic Quadrant™ Leader, all while working in a supportive atmosphere that values passion and personal development.
