At a Glance
- Tasks: Lead digital content strategy and shape how we tell our story online.
- Company: Join ServiceNow, a leader in AI-driven business solutions.
- Benefits: Flexible work options, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a focus on AI and continuous improvement.
- Why this job: Make a real impact by transforming digital experiences with innovative content strategies.
- Qualifications: 10+ years in digital content strategy and strong editorial skills required.
The predicted salary is between 135000 - 165000 $ per year.
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow—helping 85% of the Fortune 500® work smarter, faster, and better.
About the Role
At ServiceNow, we're reimagining how digital experiences help buyers discover, evaluate, and adopt our products in an AI-first world. We're looking for a leader of Digital Content Strategy to define how content powers those experiences. This leader will shape the narrative systems, content architecture, editorial standards, and governance that connect our business strategy to customer experiences across ServiceNow.com and our broader digital ecosystem. This role combines strategic content leadership with a strong editorial point of view.
What You'll Do
- Define Our Digital Narrative Strategy: Own the strategic framework for how ServiceNow tells its story across digital experiences. Translate business priorities, product strategy, and buying-group journeys into narrative frameworks, content models, and reusable experience patterns.
- Build AI-Ready Content Systems: Define structured content models that improve discoverability across traditional search, AI-powered search, conversational experiences, personalization engines, and emerging agentic interfaces.
- Shape Digital Experiences: Partner closely with Experience Strategy to define the content strategy behind our highest-value customer journeys.
- Lead Editorial Strategy & Quality: Serve as the editorial steward for ServiceNow's digital experiences, ensuring content is clear, consistent, useful, and aligned with our voice and customer needs.
- Lead Content Governance: Establish scalable governance, standards, playbooks, and best practices that improve consistency while enabling teams to move faster.
- Drive Optimization: Partner with SEO, Analytics, and Experimentation teams to understand how content performs.
- Enable the Organization: Build frameworks that empower marketers, product teams, and content creators to develop better digital experiences independently.
What Success Looks Like
- ServiceNow communicates with greater clarity, consistency, and confidence across every digital experience.
- Buyers find the right information faster and progress more effectively through complex buying journeys.
- Content is structured for discoverability across search engines, AI assistants, conversational interfaces, and personalized experiences.
- The digital content portfolio becomes simpler, more intentional, and easier to maintain.
To be successful in this role you have:
- 10+ years leading digital content strategy, experience strategy, enterprise content programs, or editorial strategy for large-scale digital properties.
- Deep experience developing content strategies for enterprise websites and digital experience platforms.
- Strong editorial instincts with proven ability to improve clarity, simplify complex topics, and elevate content quality across large organizations.
- Excellent communication and executive influence skills with experience driving alignment across cross-functional organizations.
Preferred Qualifications
- Experience building content strategies for AI-powered experiences, conversational interfaces, or emerging search paradigms.
- Experience with enterprise CMS platforms such as Adobe Experience Manager.
- Experience leading large-scale website transformations or content modernization initiatives.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
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