At a Glance
- Tasks: Create and execute innovative marketing strategies to drive growth and customer engagement.
- Company: Join Seequent, a leader in Earth sciences with a global impact.
- Benefits: Enjoy competitive pay, unique benefits, and a collaborative work environment.
- Other info: Dynamic office culture in Vancouver with opportunities for global collaboration.
- Why this job: Make a difference in sustainable practices while developing your marketing skills.
- Qualifications: 5+ years in B2B marketing and a degree in business or marketing.
The predicted salary is between 103725 - 126775 $ per year.
At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand.
The Position
Reporting to Senior Marketing Manager, Civil, this role is responsible for developing and executing segment-focused marketing strategies that support pipeline growth, solution positioning, customer engagement, and sales enablement across global markets.
In this role, you will have the opportunity to:
- Work with Segment Marketing and product experts to design go-to-market plans and marketing campaigns.
- Establish, maintain, and refine scalable marketing processes and best practices.
- Support marketing objectives, KPIs, reporting, and performance-based spend allocation.
- Deliver multi-channel campaigns across the customer journey from awareness to adoption.
- Implement go-to-market plans aligned to commercial objectives and marketing best practice.
- Assess campaign performance and recommend optimizations to support revenue targets.
- Lead campaign management, stakeholder communications, and workflow coordination.
- Collaborate with product, brand, digital, regional, and operations marketing teams.
- Lead market research initiatives to generate industry insights and strengthen thought leadership.
To be successful in this role, you should have:
- 5+ years of demand generation experience in B2B software or services.
- Bachelor's degree in business, marketing, or a related discipline.
- Experience designing and executing multi-channel B2B technology marketing campaigns with strong growth outcomes.
- Ability to work effectively across global teams, cultures, and time zones.
- Experience balancing strategic planning with hands-on program execution.
- Strong partnership skills with sales organizations and customer-focused teams.
- Advanced experience with marketing technologies such as Marketo, Salesforce, ABM tools, ad tech, and video marketing platforms.
- Highly analytical with the ability to measure and optimize program effectiveness.
- Experience in digital marketing disciplines including PPC, SEO, content marketing, and organic social media.
Additional Information
This is an office-based position located in Vancouver, BC, requiring a minimum of three days per week in the office. There may be a requirement, from time to time, to travel and attend meetings outside of standard work hours in order to connect with colleagues in different time zones.
Our Commitment to Equity, Diversity, and Inclusion
At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all. Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!
Benefits of being a Seequenteer and why you’ll love being on our team.
We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.
If this posting gets you excited about joining Seequent please apply now! For more information about everything Seequent, please visit Seequent.com.
Marketing Specialist in Vancouver employer: Seequent
At Seequent, we pride ourselves on being an exceptional employer that fosters a culture of collaboration and innovation. Our hybrid work model in Quebec City allows for flexibility while providing ample opportunities for career growth and professional development. With a commitment to inclusivity and a vibrant office environment filled with engaging activities, Seequent is dedicated to empowering our employees to make meaningful contributions to the world of Earth sciences.
