At a Glance
- Tasks: Drive user acquisition through innovative social strategies on Meta, TikTok, and Reddit.
- Company: Join Scribd, a leading platform for readers and writers.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact on user engagement with your social marketing expertise.
- Qualifications: 6+ years in paid social marketing, especially for subscription products.
The predicted salary is between 63000 - 77000 $ per year.
Join Scribd as Senior Manager, Paid Social Marketing and enhance user acquisition through innovative social strategies across Meta, Tik Tok, and Reddit.
As part of the performance marketing team, you will leverage over six years of expertise in paid social campaigns, primarily in subscription or D2C products.
You will design and execute targeted advertising strategies that enhance engagement for Scribd's products like Everand and Fable.
This role requires a deep understanding of audience targeting, creative testing, and performance analytics, ensuring continuous optimization and innovation.
Key
Responsibilities
- Manage and optimize social advertising budgets for campaigns
- Design comprehensive audience targeting frameworks
- Develop structured testing plans to maximize efficiency
- Lead collaboration with Creative for compelling ad content
- Analyze and report funnel performance from ad clicks to conversions
Requirements
- 6+ years experience in paid social marketing
- Experience in subscription-based product advertising
- Strong knowledge of Meta Ads Manager and Tik Tok Ads
- Proven analytical skills in conversion optimization
- Cross-functional collaboration experience with stakeholders
Harness your expertise in social advertising at Scribd and influence the future of user engagement. #J-18808-Ljbffr
Senior Manager, Paid Social Marketing in Toronto employer: Scribd, Inc.
Scribd, Inc. is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the digital marketing landscape. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources, as well as opportunities to collaborate with talented teams across multiple brands. Located in a vibrant tech hub, Scribd offers a unique environment where creativity thrives, making it an ideal place for passionate professionals to advance their careers.
