At a Glance
- Tasks: Drive growth strategies and optimize marketing channels for Scribd and Fable.
- Company: Join Scribd, a leading platform in digital reading and storytelling.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and data-driven results.
- Why this job: Lead innovative marketing efforts and make a real impact on user acquisition.
- Qualifications: 6+ years in performance marketing and 2+ years in team leadership.
The predicted salary is between 108000 - 132000 $ per year.
Drive innovative growth strategies as a Performance Marketing Leader at Scribd, Inc.
This senior role focuses on optimizing both paid and organic channels across multiple products, including Scribd and Fable.
Scribd, Inc. is seeking an experienced marketing leader with over six years in performance marketing.
The ideal candidate will manage a team focusing on strategies that drive user acquisition across channels like paid search and SEO.
You will collaborate with brand marketers to create impactful campaigns and maintain a data-driven approach to maximize ROI.
Key
Responsibilities
- Develop and execute strategies for paid and organic channel growth
- Manage and nurture a team of channel marketing experts
- Analyze data for insights to improve marketing spend
- Collaborate on integrated brand campaigns for awareness
- Test new channels to uncover emerging market opportunities
Requirements
- 6+ years in performance marketing in B2C
- 2+ years leading teams in marketing
- Strong knowledge of digital marketing best practices
- Proficient in marketing unit economics and analytics
- Familiarity with AI tools for marketing effectiveness
Lead the charge in performance marketing at Scribd, where your skills in strategy and team management will thrive. #J-18808-Ljbffr
Performance Marketing Leader in Toronto employer: Scribd, Inc.
Scribd, Inc. is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the digital marketing landscape. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources, as well as opportunities to collaborate with talented teams across multiple brands. Located in a vibrant tech hub, Scribd offers a unique environment where creativity thrives, making it an ideal place for passionate professionals to advance their careers.
