Campaign Analytics Managers in Toronto use SQL and Python to improve targeted marketing performance for Scotiabank’s Canadian Banking partners. Analyze customer behavior and campaign results. This manager role supports Campaign Analytics within Scotiabank’s Canadian Bank Analytics group. You will provide insights, recommendations, and reporting for marketing initiatives. The work includes audience sizing, segmentation, response forecasting, and post-campaign analysis. Key Responsibilities:
Analyze large datasets to identify trends and opportunities Define target audience opportunities with business partners Provide segmentation and response forecasting for campaigns Set campaign KPIs, benchmarks, and performance reporting Present campaign outcomes, drivers, and recommendations Requirements:
Five-plus years of related experience SQL and relational database experience with large datasets Python, SAS, Google Cloud, or Power BI experience Quantitative background in statistics, mathematics, economics, or computer science Strong communication, collaboration, and problem-solving skills Bring campaign measurement, customer behavior analysis, and technical analytics expertise to Scotiabank’s Toronto team.
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Campaign Analytics Manager Toronto employer: Scotiabank
Scotiabank is an exceptional employer that fosters a purpose-driven and inclusive culture, making it an ideal place for professionals seeking to excel in the financial services industry. With a strong focus on employee growth, you will have access to comprehensive training and development opportunities while working alongside senior leadership in a collaborative environment. Located in vibrant cities like Calgary and Vancouver, you will enjoy a dynamic work-life balance and the chance to make a meaningful impact on ultra-high net worth clients across Canada and internationally.
