Drive discoverability, engagement, and conversion for Science World through content UX, accessible messaging, and website optimization. This permanent full-time role serves multiple audiences and channels.
The Marketing Content Specialist reports to the Director, Brand & Marketing, and owns content-driven user experience from a narrative and journey perspective. You will shape headings, calls to action, readability, and website copy while supporting digital and physical advertising. Collaboration with the Digital Marketing Specialist and cross-functional teams ensures technical quality, accessibility, and functional delivery. The position also contributes to campaign performance reviews and continuous improvement.
Key Responsibilities:
- Own headings, calls to action, readability, and user journeys
- Publish and quality control Science World website copy
- Collaborate on technical UX, accessibility, and digital delivery
- Review advertising performance and apply campaign learnings
- Adapt messaging across channels and audience needs
Requirements:
- Minimum five years' related content, editorial, or marketing communications experience
- Understanding of SEO, SEM, content marketing, and current best practices
- Familiarity with content UX principles and WCAG standards
- Analytical mindset for interpreting performance data
- Superior writing and verbal communication for varied audiences
Use content strategy, accessibility awareness, analytical thinking, and persuasive copywriting to improve Science World digital experiences.
Digital Content and User Experience Specialist in Vancouver employer: Science World
Science World is an exceptional employer that fosters a vibrant and inclusive work culture, dedicated to empowering employees through professional development and a commitment to STEAM literacy across British Columbia. With a focus on collaboration and innovation, the Vice President, Sales & Marketing will thrive in a dynamic environment that values diverse talents and offers substantial benefits, including generous paid time off and a hybrid work model, all while contributing to a meaningful mission that impacts communities positively.
