At a Glance
- Tasks: Lead CRM strategies to enhance customer journeys and drive growth for luxury travel brands.
- Company: Join Scenic Group Canada, a leader in luxury travel marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and elevate your career in a thriving industry.
- Why this job: Shape impactful customer experiences and drive measurable results in a dynamic environment.
- Qualifications: 7+ years in CRM or lifecycle marketing with strong analytical skills.
The predicted salary is between 82800 - 101200 $ per year.
CRM strategy and customer data leadership drive direct-to-consumer growth from Scenic Group Canada’s Vancouver-based marketing team. Build stronger journeys across luxury travel brands. As CRM & Customer Growth Manager, you will shape lifecycle marketing for Scenic Luxury Cruises & Tours and Emerald Cruises Canada. The work spans HubSpot, automation, personalization, segmentation, and lead conversion. Reporting to the Director of Marketing, you will partner with Marketing, Sales, Commercial, Digital, Analytics, and Global CRM teams to improve customer value.
Key Responsibilities:
- Lead CRM and customer lifecycle strategy across acquisition and retention
- Grow qualified databases through digital and partnership channels
- Map journeys from lead acquisition through repeat purchase
- Develop segmentation, personalization, and automated nurture programs
- Build reporting, testing, and customer data governance frameworks
Requirements:
- Seven-plus years in CRM, lifecycle marketing, or related disciplines
- Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar
- Proven lifecycle strategy results across multiple customer stages
- Strong analytical, stakeholder management, and presentation skills
- Experience with segmentation, personalization, lead nurturing, and scoring
- Lead measurable CRM growth through HubSpot, customer intelligence, automation, and lifecycle marketing for Scenic Group Canada.
CRM Customer Growth Manager – Vancouver employer: Scenic Tours Europe AG
Scenic Group Canada is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Vancouver. As a CRM Customer Growth Manager, you will have access to extensive professional development opportunities while working with a passionate team dedicated to enhancing customer experiences across luxury travel brands. Enjoy the unique advantage of being part of a company that values creativity and strategic thinking, all while contributing to meaningful growth in the direct-to-consumer market.
