Shape lifecycle marketing for award-winning luxury travel brands through segmentation, personalization, and customer journey design in Vancouver. Scenic Group Canada is seeking a CRM and customer growth specialist to support direct-to-consumer growth across Scenic Luxury Cruises & Tours and Emerald Cruises. This position develops connected journeys from lead acquisition through booking, travel, loyalty, retention, and repeat purchase. You will collaborate with marketing, sales, commercial, digital, analytics, and global CRM teams. Key Responsibilities:
Define lifecycle stages, touchpoints, triggers, and success metrics Optimize lead capture, nurturing, conversion, and reactivation Develop behavioural and transactional audience segmentation Create personalization frameworks for relevant communications Establish lead-routing and lead-management frameworks with Sales Requirements:
Seven or more years in lifecycle or retention marketing Experience managing journeys across multiple lifecycle stages Experience with marketing automation platforms and CRM technologies Strong customer data analysis and actionable recommendations Travel, hospitality, luxury, or tourism experience preferred Develop lifecycle marketing that connects segmentation, personalization, automation, and retention across Scenic and Emerald Cruises customer journeys.
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Lifecycle Marketing Manager Luxury Travel in Vancouver employer: Scenic - Luxury Cruises & Tours
Scenic Group Canada is an exceptional employer that fosters a dynamic and inclusive work culture, offering competitive salaries and a comprehensive benefits package, including four weeks of vacation and employee travel perks. Located in Vancouver, this role provides unique opportunities for professional growth within the luxury travel sector, allowing you to shape innovative CRM strategies that directly impact customer engagement and business success. Join a passionate team dedicated to redefining luxury travel experiences while enjoying a supportive environment that values your contributions and career development.
Contact Details:
Scenic - Luxury Cruises & Tours Recruitment Team
