At a Glance
- Tasks: Lead travel and banking strategies, driving growth and member engagement.
- Company: Join Scene+, a dynamic loyalty program backed by Cineplex, Empire, and Scotiabank.
- Benefits: Competitive salary, health benefits, RRSP matching, and free movie perks.
- Other info: Hybrid role with opportunities for professional growth and collaboration.
- Why this job: Make a real impact on millions while shaping the future of loyalty.
- Qualifications: 7+ years in marketing or partnerships; strong leadership and analytical skills.
The predicted salary is between 105000 - 125000 $ per year.
At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent almost 20 years delivering unparalleled rewards and experiences. Our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us; it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program.
Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey - create exceptional outcomes, collaborate across teams, and shape the future with us.
Reporting to the Director, Partnerships & Marketing, we are hiring an Account Director, Travel and Banking Engagement to lead the strategy, growth, and performance of the Scene+ travel vertical and strengthen financial services engagement across the broader Scene+ partner ecosystem.
As our new Account Director, you will have end-to-end accountability for Scene+ Travel, powered by Expedia. You will lead the partnership from strategy through execution, developing annual and quarterly plans that drive gross booking value, revenue, conversion, first-time bookers, repeat booking, and overall member engagement. Working directly with Expedia, you will align marketing campaign planning, investment priorities, product and feature roadmaps, member experience enhancements, and operational requirements to create a best-in-class travel experience for Scene+ members.
You will also lead strategies that deepen engagement among Scotiabank credit and debit card members as well as Tangerine credit card members across the Scene+ ecosystem. You will identify opportunities to increase member activity, overall spend, share of wallet, and cross-shopping across two or more Scene+ partners. Bringing together partnership management, marketing strategy, product thinking, and data-driven decision-making, you will shape campaigns, targeting, value propositions, and member journeys that deliver measurable growth.
You will lead one direct report, a Manager, Marketing & Partnerships, providing strategic direction, coaching, and support while creating the conditions for strong performance and professional growth.
This job posting is for an existing vacancy that is a full-time, hybrid role working three days per week on site in our Toronto office.
What’s in it for you:
- Ownership and influence: You will have end-to-end ownership of the Scene+ travel vertical, with the opportunity to operate as a business owner rather than simply execute campaigns.
- High-profile partnerships and broad exposure: You will lead the Scene+ Travel partnership powered by Expedia, working directly with one of the world’s most recognized travel brands.
- A mandate grounded in measurable growth: You will establish clear performance frameworks and use member, transaction, and campaign data to identify meaningful growth opportunities.
- An opportunity to lead and build: You will join a growing team and help shape how the travel and banking engagement mandates evolve.
As our new Account Director, Banking and Travel you will:
- Lead the integrated travel and banking engagement strategy.
- Own and grow the Scene+ Travel partnership.
- Drive travel growth and member engagement.
- Strengthen banking engagement across the Scene+ ecosystem.
- Own performance monitoring and optimization.
- Lead cross-functional alignment and disciplined execution.
- Lead, coach, and develop your team.
You bring:
- The experience: You have 7+ years of progressive experience in marketing, strategic partnerships, account leadership, or strategy, ideally within loyalty, travel, financial services, retail, ecommerce, or another complex, multi-partner ecosystem.
- The strategic and commercial leadership: You have demonstrated experience developing integrated account strategies, annual plans, marketing strategies, business cases, strategic briefs, and executive presentations.
- The partnership expertise: You have managed complex, high-profile partnerships and built trusted relationships with senior internal and external stakeholders.
- The marketing and member engagement expertise: You know how to translate business objectives into campaigns and experiences that drive measurable results.
- The analytical and financial acumen: You are comfortable working with complex member, transaction, and campaign data.
- The ability to lead and influence: You are an exceptional communicator who can align cross-functional teams and external partners around shared goals.
- The ownership and judgment: You take accountability for outcomes, follow through on commitments, and are comfortable operating independently.
Compensation
At Scene+, we believe that compensation should be transparent, fair, and market competitive. Our salary ranges are designed to represent the progression from learning the role to truly mastering it. This role has a minimum base salary of $105,000 and a maximum base salary of $125,000.
Join us. We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty.
Our values guide our work, and we consistently measure our progress against these principles:
- Member Focus: We prioritize the needs and experiences of our members in everything we do.
- Teamwork: We believe in the power of collaboration and working together to achieve our goals.
- Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
- Integrity: We uphold the highest standards of honesty and transparency in our actions.
- Results Driven: We are committed to achieving outstanding outcomes and delivering value.
- Passion: We are passionate about our work and dedicated to making a positive impact.
What you can expect from our interview process:
- A virtual interview with a Talent Advisor to discuss your interest in joining the company and in the role.
- A virtual interview with the Hiring Manager.
- A virtual interview with the Director, Partnerships & Marketing and the Director, Data Science & Analytics.
- A final in-person interview with the Executive Director, Partnerships.
At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.
Account Director, Travel and Banking Engagement in Toronto employer: Scene+
At Scene+, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the heart of Toronto. Our dynamic work culture fosters ownership and creativity, allowing you to make a real impact on our members' experiences while enjoying competitive compensation and comprehensive benefits. With a strong focus on professional growth and a commitment to diversity, equity, and inclusion, Scene+ is the perfect place for passionate individuals looking to shape the future of loyalty programs.