At a Glance
- Tasks: Own lifecycle marketing campaigns to boost user engagement and retention.
- Company: Join a dynamic startup with a focus on innovation and growth.
- Benefits: Remote work, competitive salary, paid vacation, and performance bonuses.
- Other info: Great opportunity for career growth in a fast-paced environment.
- Why this job: Make a real impact by driving user engagement and shaping product features.
- Qualifications: Experience in lifecycle marketing and strong copywriting skills required.
The predicted salary is between 80000 - 100000 $ per year.
We're looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.
Responsibilities
- Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell.
- Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used.
- Build churn-prevention and winback flows to improve subscription and marketplace retention.
- Write compelling copy for lifecycle touchpoints and feature campaigns.
- Segment users and personalize communication to increase activation and long-term engagement.
- Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured.
- Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement.
- Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches.
- Analyze lifecycle and retention data to form insights and optimize campaigns.
- Report regularly on retention and lifecycle KPIs to the founders.
- Speak with users to understand pain points and opportunities for re-engagement.
Requirements
- Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company.
- Strong understanding of user retention levers, subscription dynamics, and churn prevention.
- Excellent copywriting skills across email and in-app messaging.
- Knowledge of email deliverability, segmentation, and marketing automation tools.
- Data-driven mindset with experience running and measuring lifecycle experiments.
- Comfortable working in a scrappy, fast-paced environment with limited resources.
- Generalist operator who can own strategy, execution, and reporting end-to-end.
- Self-sufficient and accountable to deadlines.
- Able to translate findings into product changes or new features.
- Not mandatory, but highly valued: Personal projects that demonstrate your abilities pertaining to this role.
- Previous experience with 2-sided marketplaces.
Benefits
- Remote role with possibility to meetup with other Vancouver based team.
- $80k-$100k/year (CAD $110,000 - $140,000).
- 2 weeks paid vacation.
- Annual cash performance bonus based on the growth and performance of the company.
- Significant growth potential in both role and compensation as we continue to scale.
Growth Product Marketer in Winnipeg employer: Savvy Talent
As a Senior Account Manager at our Vancouver-based company, you'll thrive in a dynamic and innovative environment where your contributions directly shape the future of our sales strategy. We offer a hybrid work model, competitive compensation with significant earning potential, and a culture that values autonomy and personal growth, allowing you to build processes from the ground up while enjoying ample opportunities for career advancement. Join us to be part of a fast-paced team that encourages creativity and rewards initiative, making it an excellent place for those seeking meaningful and impactful work.
