Overview
We\'re looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.
Responsibilities
- Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
- Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
- Build churn-prevention and winback flows to improve subscription and marketplace retention
- Write compelling copy for lifecycle touchpoints and feature campaigns
- Segment users and personalize communication to increase activation and long-term engagement
- Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
- Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
- Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
- Analyze lifecycle and retention data to form insights and optimize campaigns
- Report regularly on retention and lifecycle KPIs to the founders
- Speak with users to understand pain points and opportunities for re-engagement
- Plan features or experiments in the product related to retention
Requirements
- Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company
- Strong understanding of user retention levers, subscription dynamics, and churn prevention
- Excellent copywriting skills across email and in-app messaging
- Knowledge of email deliverability, segmentation, and marketing automation tools
- Data-driven mindset with experience running and measuring lifecycle experiments
- Comfortable working in a scrappy, fast-paced environment with limited resources
- Generalist operator who can own strategy, execution, and reporting end-to-end
- Self-sufficient and accountable to deadlines
- Able to translate findings into product changes or new features
Not mandatory, but highly valued
- Personal projects that demonstrate your abilities pertaining to this role
- Previous experience with 2-sided marketplaces
Benefits
- Remote role with possibility to meetup with other Vancouver based team
- $80k-$100k/year (CAD $110,000 - $140,000)
- 2 weeks paid vacation
- Annual cash performance bonus based on the growth and performance of the company
- Significant growth potential in both role and compensation as we continue to scale
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Growth Product Marketer employer: Savvy Talent
As a Senior Account Manager at our Vancouver-based company, you'll thrive in a dynamic and innovative environment where your contributions directly shape the future of our sales strategy. We offer a hybrid work model, competitive compensation with significant earning potential, and a culture that values autonomy and personal growth, allowing you to build processes from the ground up while enjoying ample opportunities for career advancement. Join us to be part of a fast-paced team that encourages creativity and rewards initiative, making it an excellent place for those seeking meaningful and impactful work.
