At a Glance
- Tasks: Lead exciting product launches and create compelling marketing campaigns that resonate with customers.
- Company: Join a dynamic startup focused on innovation in the B2B SaaS space.
- Benefits: Competitive salary, annual reviews, 3 weeks vacation, and paid sick leave.
- Other info: Work from our Vancouver office 3 days a week and enjoy great growth potential.
- Why this job: Shape how products are perceived and make a real impact in a fast-paced environment.
- Qualifications: 3+ years in product marketing with strong copywriting and campaign execution skills.
The predicted salary is between 90000 - 120000 $ per year.
As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.
Responsibilities
- Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting.
- Run a weekly cadence of feature release communications across blog, social, email, and in-app channels.
- Write sharp, persuasive copy that translates new features into clear value for brands and creators.
- Improve and expand the core product positioning and messaging on the company website.
- Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention.
- Build and share knowledge of ideal customer profiles across the company.
- Conduct market and competitive analysis to inform positioning and internal content.
- Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth.
- Use AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement.
Qualifications
- 3+ years of experience in product marketing.
- Proven track record of shipping product launches and running multi-channel campaigns at a high cadence.
- Excellent copywriting and messaging skills, with the ability to shape how a product is perceived.
- Strong bias for action and a focus on execution and consistent, high-quality output.
- Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications.
- Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention.
- Daily, practical use of AI tools in your marketing workflow.
- Experience collaborating cross-functionally with Product, Design, and Engineering.
- Ability to work from the Vancouver office 3 days per week.
Preferred Qualifications
- Experience at a startup.
- Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies.
- Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community.
- Experience with market research and competitive analysis.
- Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies.
- Side projects or personal experiments with new marketing and AI tools.
Competitive Pay: $90,000 - $120,000 CAD
Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
Paid Time Off: 3 weeks of vacation to recharge.
Paid Holidays: observe statutory holidays with pay.
Paid Sick Leave: take care of yourself when you need it.
Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
Growth Potential: opportunity for career progression and financial growth.
Product Marketing Manager in Vancouver employer: Savvy Talent, LLC.
As a Product Marketing Manager at our Vancouver office, you'll thrive in a dynamic work culture that values autonomy and ownership, allowing you to shape impactful marketing strategies. We offer competitive pay, generous paid time off, and annual performance reviews to support your career growth and financial progression. Join us to be part of a collaborative team that embraces innovation and leverages AI tools to enhance marketing efforts, making this an exciting opportunity for those passionate about the creator economy and product-led growth.
