At a Glance
- Tasks: Lead a dynamic sales team and drive national growth strategies in the automotive industry.
- Company: Join SATA Canada, a reputable global family-owned company known for premium tools.
- Benefits: Competitive salary, bonuses, medical benefits, and RRSP options.
- Other info: Opportunity for travel and engagement at industry events across Canada.
- Why this job: Make a significant impact in a growing company while leading a passionate team.
- Qualifications: 10+ years in B2B sales with leadership experience in the automotive aftermarket.
The predicted salary is between 90000 - 110000 $ per year.
This Canadian branch of the firm is looking for a strategic, results-oriented National Sales Manager with deep experience in the collision repair and automotive refinish industry. This individual will lead a team of Business Development Specialists across Canada, overseeing sales strategy, revenue growth, budget planning, and market expansion. You will play a critical role in developing regional business plans, building strong channel relationships, and ensuring our offerings remain top-of-mind for all partners in the different sectors.
Key Responsibilities
- Leadership & People Management
- Lead and mentor a high-performing team of Business Development Specialists
- Develop sales goals, KPIs, and compensation structures aligned with national growth targets
- Foster accountability, collaboration, and customer-first thinking across the team
- Sales Strategy & Market Execution
- Own and execute national sales strategy across Canada
- Support the colleagues in the field in developing strong relationships with our main stakeholders on a management level (distribution, MSOs, industry partners)
- Identify and capitalize on new regional opportunities, competitive openings, and under-served markets
- Budget & Performance Oversight
- Manage annual sales budgets, forecasts, and territory performance
- Track KPIs and sales metrics to optimize performance and resource allocation
- Partner with the leadership team in Canada, North America and the HQ in Germany on sales projections and pricing strategy
- Industry Engagement & Market Impact
- Represent the company at trade shows, industry events, and major partner meetings
- Stay ahead of market trends, compliance issues, and competition developments
- Manage marketing to drive demand generation campaigns and support sales efforts of our distribution partners.
Required Qualifications
- 10+ years in B2B sales, with 5+ years in a leadership role managing sales teams
- Proven experience in the collision repair, automotive paint/refinish, or automotive aftermarket industry
- Deep knowledge of body shop sales cycles, distribution channels, and national accounts (e.g., MSOs, banner programs)
- Strong background in budget planning, P&L management, and sales forecasting
- Excellent leadership, communication, and team-building skills
- Comfortable with CRM systems and territory performance tools
- Bachelor’s degree in business, Sales, or a related field; industry certifications or MBA a plus
Preferred Experience
- Existing network with MSOs, collision shop networks, and refinish product distributors
- Familiarity with product launches and market penetration strategies
- Experience navigating sales in a technical environment, working with training and tech support teams
- Understanding of compliance and safety standards relevant to our targeted industries
What We Offer
- Competitive base salary with bonus opportunities
- Medical and RRSP benefits
- Opportunity to lead the national growth strategy in a well-established and growing company
- Supportive team culture
National Sales Manager in Vaughan employer: SATA Canada Inc.
SATA Canada is an exceptional employer that offers a dynamic and supportive work culture, fostering collaboration and accountability among its employees. With competitive compensation, comprehensive medical benefits, and opportunities for professional growth, this family-owned company prioritizes the development of its team members while maintaining a strong presence in the automotive aftermarket industry. Located in Canada with the flexibility to travel to the Toronto head office, employees can expect to engage with a reputable global brand known for its premium tools and commitment to excellence.
