At a Glance
- Tasks: Lead customer engagement strategies and optimize marketing initiatives at SIGA.
- Company: Join SIGA, a leader in customer relationship management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and data-driven strategies.
- Why this job: Make a real impact on customer experiences and drive business success.
- Qualifications: Bachelor's degree and 4+ years in CRM or lifecycle marketing required.
The predicted salary is between 72000 - 88000 $ per year.
Lead customer engagement strategies at SIGA as the Lifecycle Marketing Manager. Drive retention and revenue through data-driven customer relationship management initiatives.
Reporting to the Director of Loyalty Marketing, you will develop and execute CRM strategies to enhance customer experiences.
Collaborating with various teams, you'll lead lifecycle marketing efforts and optimize customer journeys to maximize lifetime value.
Your role ensures that CRM initiatives align with business goals and utilize data to continually improve engagement strategies.
Key
Responsibilities
- Lead the lifecycle marketing team for effective execution.
- Develop data-driven CRM strategies focused on retention.
- Design end-to-end customer journeys for seamless experience.
- Analyze performance to optimize marketing effectiveness.
- Collaborate cross-functionally to drive engagement initiatives.
Requirements
- Bachelor's degree in Business Administration or Marketing.
- Minimum 4 years in CRM or lifecycle marketing.
- Experience with email, SMS, and push campaigns.
- Understanding of A/B testing and analytics.
- Ability to work in Canada and obtain necessary certifications.
Become the driving force behind SIGA's customer engagement as the Lifecycle Marketing Manager. #J-18808-Ljbffr
Lifecycle Marketing Manager in Saskatoon employer: Saskatchewan Indian Gaming Authority
At SIGA, we pride ourselves on being an exceptional employer that fosters a culture of collaboration, innovation, and professional growth. Located in the heart of Central Office, our team enjoys a dynamic work environment where strategic thinking and data-driven insights are valued, alongside comprehensive benefits and opportunities for career advancement. Join us to lead the way in gaming operations while making a meaningful impact in the community.
Contact Details:
Saskatchewan Indian Gaming Authority Recruitment Team
