Marketing Manager

Sapling Financial Consultants is a management consulting firm, founded in 2015. Headquartered in Toronto, Ontario, with newly opened satellite offices in Atlanta and New York, Sapling is supported by a team of 30 professionals, delivering high-quality financial modelling, due diligence, interim FP&A and data analytics solutions tailored to mid-market companies, private equity firms, investment banks, search funds and independent sponsors, infrastructure and electricity developers, as well as entrepreneurs.

We are looking for a Marketing Manager who is passionate about marketing professional services and is energized by the opportunity to shape Sapling’s brand as it grows from a boutique firm into a Canadian professional services powerhouse. Our next big milestone is to triple our business, and this role will be instrumental in achieving our goal.

The ideal candidate is a strategic and hands-on leader that brings significant marketing experience, strong business acumen, and experience within consulting, professional services, or high-performance services based businesses.

Responsibilities

• Marketing strategy and planning: Turn business goals into a plan that the marketing team can act on, defining the audience, marketing campaigns, choosing suitable channels, and deciding how to use resources to achieve business goals.
• Brand, Content, and Campaign management: Craft compelling messaging and value propositions, manage online presence, promote financial thought leadership, oversee campaign execution, monitor results, and work with the sales team on lead strategies.
• Market and customer research: Conduct market research to understand demand and customer needs, and improve the customer experience.
• Team and stakeholder leadership: Manage performance and mentor a Marketing Analyst and marketing interns, manage external vendor relationships, and collaborate with leadership to accomplish growth goals.
• Budget management: Ensure effective use of the marketing budget, decide budget allocation, and monitor spending.
• Performance measurement: Collect and analyze results data to measure performance against goals and define metrics for objectives.

Skills & Qualifications

• 5+ years of prior marketing experience, preferably in consulting or professional services.
• Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.
• Proven ability to develop sharp messaging and positioning for complex services.
• Strong track record for managing people, projects, and budgets with successful outcomes.
• A self-starter with high creative standards who takes ownership and is comfortable in a fast-paced environment.
• Excellent verbal and written communication skills.
• Strong understanding of CRM systems, marketing automation platforms, and digital analytics.

Application Details: Start Date: ASAP, Location: Toronto, Compensation Range: CAD $100-$140k, Job Type: Permanent, full-time.

Application Materials: Resume, Cover Letter focusing on your career achievements and goals, answering questions on our online form, Portfolio or Relevant Work Examples.

Sapling Financial Consultants is an equal opportunity employer that is committed to inclusion and diversity.