Senior Manager, Marketing Planning in Mississauga

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun.... then please keep reading!

Our Perks:

• Fantastic employee discount on all Samsung products
• Competitive Salary
• Employer paid Medical and Dental coverage from day one
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• Employee Referral program- we want great talent like you!
• Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
• Additional Well Being Days for better work life-balance!

The Senior Manager, Marketing Planning, will serve as the strategic planning prime and central orchestration layer for the Samsung mobile eXperience (MX) Marketing team. The incumbent will lead the overarching marketing planning cadence, seamlessly translating annual business objectives into actionable quarterly priorities and individual, full-funnel campaign go-to-market (GTM) rollouts.

The incumbent will act as the crucial connective tissue across the marketing organization, overseeing the annual owned marketing budget, always-on media strategies, and Integrated Agency Team (IAT) management. Furthermore, they will be the critical bridge for global alignment and innovation, managing the intake of new ideas from Global HQ (Suwon) and external agencies. By driving high-priority projects and constructing compelling executive-level presentations, the Senior Manager, Marketing Planning will ensure our overall marketing strategy and supporting tactics are flawlessly executed and strategically aligned to drive revenue, profit, and share growth.

Roles and Responsibilities:

• Strategic Planning Leadership: Act as the planning lead for the MX Marketing organization. Establish and govern the structured planning cadence, bridging annual brand strategies with quarterly tactical plans and campaign-specific execution.
• Budget Oversight & Media Governance: Govern the comprehensive MX Brand marketing budget. Maintain a single, holistic view of marketing spend to enable data-driven trade-off decisions, eliminate end-of-quarter surprises, and manage always-on media execution for optimal ROI.
• Agency Management (IMC/IAT): Direct the Integrated Agency Team (IAT) strategy and operational cadence. Drive strategic sessions, ensure cross-agency collaboration, and hold partners accountable to timelines, budgets, and creative deliverables.
• Innovation & Global Intake: Serve as the primary intake channel for new marketing ideas, concepts, and best practices from external agency partners and Global HQ (Suwon). Ensure global learnings are localized and applied to future campaigns.
• Executive Communication: Synthesize complex business dynamics and performance metrics into cohesive, high-level strategic presentation decks for senior executive alignment.
• Cross-Functional Orchestration: Work with Brand Managers, Product Marketing, Channel/Carrier Marketing, and the Programs team to align GTM strategies. Establish review cadences to ensure creative consistency and cross-pillar synergy.

Skills and Qualifications:

• Education: A Bachelor’s degree in Business, Marketing, or equivalent in training and experience.
• Knowledge: Deep understanding of consumer marketing, brand strategy, and navigating retail/carrier or direct-to-consumer channels. High-level proficiency in the Microsoft Office Suite; expert-level PowerPoint skills are mandatory for strategic storytelling and executive deck building. Capable of creating, maintaining, and communicating a complex, multi-layered Marketing Strategy.
• Experience: Minimum 8–10 years of progressive experience in marketing planning, agency management, or integrated marketing communications within a premier consumer context. Demonstrated expertise in media planning, large-scale budget management, and end-to-end campaign orchestration. Proven ability to manage outcomes and drive alignment through influence, without direct authority, across multiple internal and external stakeholders. Experience working in highly matrixed, global corporate environments.

The salary range for this role is expected to be between $120,000 to $165,000. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience.

This posting is for a current job vacancy. The total rewards package for a Contract employee may include extended health and dental benefits with spending accounts, wellness and well-being benefits and other employee perks.

Samsung is an equal employment opportunity employer. Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.