At a Glance
- Tasks: Lead media strategy and investment for North American clients, driving impactful campaigns.
- Company: Join Salt Media's innovative Toronto team with a hybrid work model.
- Benefits: Competitive salary, mentorship opportunities, and a dynamic work environment.
- Other info: Opportunity for career growth and to lead a talented team.
- Why this job: Shape the future of media strategy and make a real impact in the industry.
- Qualifications: 8-12 years in media planning and senior leadership experience required.
The predicted salary is between 121500 - 148500 $ per year.
Lead integrated media strategy and investment across North American CPG clients from Salt Media’s Toronto hybrid team two days weekly. As Senior Media Director, you will set planning, buying, optimization, and measurement direction across your portfolio. You will align cross-channel plans with business objectives, translate briefs into scalable investment approaches, and connect channel strategy with campaign narratives. The role includes leading media managers and directors through platform training, mentorship, and sharper audience strategies.
Key Responsibilities:
- Lead portfolio media plans and strategic investment approaches
- Own cross-channel alignment and full-funnel strategy
- Set optimization roadmaps and KPI delivery standards
- Lead reporting, learning agendas, and measurement frameworks
- Manage and develop direct media reports
Requirements:
- Eight to twelve years in media planning, buying, or investment strategy
- Five-plus years in senior media leadership
- Financial institution experience
- Expertise in channel strategy, audiences, and measurement
- Ability to train teams on platforms and tools
- Shape media investment, optimization, audience strategy, and team leadership for Salt Media’s North American client portfolio.
Senior Media Strategy Director in Toronto employer: saltxc
At Salt XC, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Located in the vibrant city of Toronto, our hybrid work model allows for flexibility while engaging with a diverse team of media strategists who are passionate about driving impactful consumer experiences. We offer ample opportunities for professional growth and development, ensuring that our employees thrive in their careers while contributing to exciting projects in the CPG and Sports Betting industries.
