At a Glance
- Tasks: Lead innovative media strategies and investments for top CPG clients in North America.
- Company: Join Salt Media, a dynamic agency in Toronto with a collaborative culture.
- Benefits: Enjoy a hybrid work schedule, competitive salary, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team with excellent career advancement opportunities.
- Why this job: Make a real impact by shaping cross-channel media strategies and mentoring future leaders.
- Qualifications: 8-12 years in media planning and strong leadership experience required.
The predicted salary is between 90000 - 110000 $ per year.
Lead cross-channel media strategy and investment at Salt Media in Toronto, using analytics and platform expertise within a hybrid schedule. As Senior Media Director, you will direct media planning, buying, optimization, and reporting across CPG clients in North America. You will align investment with business objectives and lead media managers and directors. The work requires strong channel logic, audience strategy, measurement, and stakeholder communication.
Key Responsibilities:
- Lead portfolio media plans and investment approaches
- Own cross-channel strategy and plan alignment
- Set optimization roadmaps and reporting rhythms
- Train and mentor media managers and directors
- Guide testing, measurement, and audience strategies
Requirements:
- 8–12 years in media planning, buying, or investment strategy
- 5+ years in senior media leadership within an agency
- Experience leading cross-channel client strategies
- Proven direct-report management and career development experience
- Strong analytical, presentation, and platform fluency
Bring senior media leadership, investment strategy, analytics, and optimization expertise to Salt Media’s Toronto team.
Senior Media Strategy Director – Toronto employer: SALT XC
Salt is an exceptional employer that fosters a vibrant work culture in Toronto, offering a hybrid setup that promotes work-life balance and flexibility. With a strong commitment to employee growth through dedicated learning opportunities and leadership development, Salt values collaboration and integrity, ensuring every team member feels supported and empowered. The agency's focus on diversity, inclusion, and community engagement creates a workplace where every voice is heard, making it an ideal environment for those seeking meaningful and rewarding careers in marketing.
