Shape integrated media strategy for North American CPG clients at Salt Media, connecting channel decisions, audience logic, and measurable outcomes. This Senior Media Director role combines strategic direction with leadership across media planning, buying, and optimization. You will translate client briefs into scalable investment approaches and connect channel strategy with campaign narratives. Success depends on measurement expertise, platform fluency, and confident stakeholder alignment. Key Responsibilities:
Translate client briefs into integrated investment approaches Align media investment with account strategy Build segmentation and platform-specific audience logic Lead post-campaign reporting and learning agendas Course-correct campaigns against performance KPIs Requirements:
8–12 years of media planning, buying, or investment experience Senior agency leadership experience of 5+ years Cross-channel strategy leadership across client portfolios Strong analytical acumen and optimization roadmap experience Excellent senior presentation and communication skills Use integrated media planning, audience expertise, measurement, and optimization to guide Salt Media’s North American client portfolio.
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Senior Cross Channel Media Director in Toronto employer: SALT XC
Salt is an exceptional employer that fosters a vibrant work culture in Toronto, offering a hybrid setup that promotes work-life balance and flexibility. With a strong commitment to employee growth through dedicated learning opportunities and leadership development, Salt values collaboration and integrity, ensuring every team member feels supported and empowered. The agency's focus on diversity, inclusion, and community engagement creates a workplace where every voice is heard, making it an ideal environment for those seeking meaningful and rewarding careers in marketing.
