At a Glance
- Tasks: Lead innovative media strategies and guide senior leaders across diverse channels.
- Company: Join Salt, a dynamic leader in media strategy with a collaborative culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team with excellent career advancement opportunities.
- Why this job: Shape impactful media strategies and drive success for top North American clients.
- Qualifications: 12+ years in media planning and strong leadership skills required.
Media strategy leadership defines this role at Salt, guiding investment, planning, and optimization across a North American client portfolio. As Managing Director, Media, you will shape integrated full-funnel strategies and guide senior media leaders. You will oversee buying, measurement, audience strategy, and media technology across digital, social, programmatic, search, video, broadcast, and retail media. The role balances long-term vision with hands-on leadership.
Key Responsibilities:
- Lead integrated media strategies aligned with client business objectives
- Guide channel strategies, investment allocations, and audience approaches
- Oversee media budgets, governance, buying, and investment stewardship
- Champion measurement frameworks, reporting, testing, and continuous improvement
- Represent Salt in client presentations, industry events, and forums
Requirements:
- 12+ years in media planning, buying, strategy, or agency leadership
- Experience leading large client portfolios and media investment programs
- Expertise across digital, social, programmatic, search, video, and retail media
- Strong commercial and financial acumen overseeing large-scale media budgets
- Advanced understanding of platforms, analytics tools, and data ecosystems
Lead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.
Managing Director Media Strategy in Toronto employer: SALT XC
Salt is an exceptional employer that fosters a vibrant work culture in Toronto, offering a hybrid setup that promotes work-life balance and flexibility. With a strong commitment to employee growth through dedicated learning opportunities and leadership development, Salt values collaboration and integrity, ensuring every team member feels supported and empowered. The agency's focus on diversity, inclusion, and community engagement creates a workplace where every voice is heard, making it an ideal environment for those seeking meaningful and rewarding careers in marketing.
