At a Glance
- Tasks: Drive demand generation strategies and execute digital marketing campaigns for healthcare solutions.
- Company: Join RxPx, a leading digital health technology platform with a mission to improve patient outcomes.
- Benefits: Enjoy generous vacation, remote work, and perks while making a real impact.
- Other info: Collaborate with passionate teams and contribute to meaningful healthcare solutions.
- Why this job: Be at the forefront of digital health innovation and transform healthcare for patients worldwide.
- Qualifications: 5+ years in demand generation with experience in B2B SaaS or healthcare marketing.
The predicted salary is between 75600 - 92400 $ per year.
RxPx is an award-winning global digital health technology platform that helps doctors, patients and caregivers more easily manage complex conditions and specialty therapies. The platform is used by the world’s leading pharmaceutical manufacturers and life sciences organizations to greatly improve patient safety, adherence, outcomes and ease HCP workload as related to specialty therapies.
Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.
The Role
RxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry. This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team. The ideal candidate is data-driven, hands-on, and comfortable operating across the full demand funnel — from awareness to sales-qualified opportunities. This role is open to candidates in Canada.
Key Responsibilities
- Demand Generation Strategy
- Develop and execute integrated demand generation strategies targeting pharmaceutical, biotech, and healthcare organizations
- Create campaigns to drive qualified pipeline for enterprise sales
- Define target audience segments (pharma brand teams, patient support program leaders, digital health teams)
- Digital Campaigns & Paid Media
- Plan and execute multi-channel acquisition campaigns including:
- LinkedIn Ads
- Google Ads
- Retargeting campaigns
- Sponsored content
- Webinars and virtual events
- Optimize campaigns to improve Marketing-qualified leads (MQLs)
- Website & Conversion Optimization
- Work directly within the website CMS to improve marketing performance. Responsibilities include:
- Creating and updating campaign landing pages
- Improving conversion rates
- Running A/B tests on messaging and CTAs
- Collaborating with product and content teams to improve messaging
- Manage nurture campaigns in marketing automation platforms (HubSpot)
- Build automated workflows that guide prospects through the buyer journey
- Implement lead scoring and lifecycle stages
- Content-Driven Campaigns
- Partner with content and product marketing to launch campaigns such as:
- Industry webinars
- Thought leadership reports
- Conference campaigns
- Analytics & Reporting
- Track and report on marketing performance including:
- Campaign ROI
- Conversion rates across the funnel
- Use insights to continuously optimize marketing performance.
- Cross-Functional Collaboration
- Work closely with Sales & Business Development
- Product Marketing
- Customer Success
- Leadership
- Ensure alignment between marketing initiatives and revenue goals.
Qualifications
Required:
- 5+ years in demand generation, growth marketing, or digital marketing
- Experience in B2B SaaS, healthcare, or life sciences marketing
- Hands-on experience managing LinkedIn and Google Ads campaigns
- Experience managing website (WordPress) CMS and landing pages
- Strong analytical and performance marketing skills
- Experience with CRM (HubSpot) and marketing automation platforms
Nice to Have:
- Experience marketing to pharmaceutical companies or healthcare organizations
- Familiarity with healthcare compliance and privacy environments
- Experience with account-based marketing (ABM)
Key Success Metrics:
- Success in this role will be measured by:
- Marketing-sourced pipeline
- Number of qualified leads generated
- Conversion rates across the funnel
- Campaign ROI
Why Join RxPx
- Work at the forefront of digital health innovation
- Help improve outcomes for patients worldwide
- Join a mission-driven company with a global footprint
- Collaborate with teams passionate about transforming healthcare
As the Demand Marketing Manager at RxPx, you would essentially own digital pipeline generation by running campaigns, managing paid ads, optimizing the website for conversion, and supporting the sales team with qualified leads.
Generous vacation and perks
Work Location: Remote
Demand Marketing Manager employer: RxPx
At RxPx, we pride ourselves on being an exceptional employer that champions innovation in digital health. Our collaborative work culture fosters creativity and passion, allowing employees to make a meaningful impact on patient outcomes globally. With generous vacation policies, remote work flexibility, and ample opportunities for professional growth, joining our team as a Demand Marketing Manager means becoming part of a mission-driven organization dedicated to transforming healthcare.
