At a Glance
- Tasks: Lead lifecycle marketing strategies and create engaging campaigns for RV hosts and guests.
- Company: Join RVezy, a top-rated travel experience company in Canada!
- Benefits: Enjoy stock options, health benefits, paid vacation, and flexible hours.
- Other info: Work in a dog-friendly office with frequent social events and a relaxed dress code.
- Why this job: Be part of a fast-growing team that values creativity and community engagement.
- Qualifications: 3+ years in lifecycle marketing with strong skills in tools like Braze.
The predicted salary is between 66150 - 80850 $ per year.
RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States. RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another.
About the role
Ready for an adventure? We’re looking for a Lifecycle Marketing Manager to join our marketing team and help shape how we engage with our growing community of RV hosts and guests. In this role, you’ll own the customer lifecycle experience end-to-end - building and optimizing campaigns across email, push notifications, SMS, and in-app messaging to drive engagement, retention, and loyalty. You’ll work closely with teams across Product, Design, and Customer Operations.
Key responsibilities
- Own and evolve RVezy’s lifecycle marketing strategy across the full customer journey for both hosts and guests.
- Build, launch, and optimize multi-channel campaigns across email, push notifications, SMS, and in-app messaging.
- Manage and scale our lifecycle marketing platform including audience segmentation, journey orchestration, experimentation, personalization, and reporting.
- Develop automated customer journeys that improve activation, engagement, retention, and reactivation.
- Partner cross-functionally with Product, Design, and Customer Operations teams to identify lifecycle opportunities and improve customer touchpoints.
- Analyze campaign and customer performance data to continuously improve engagement and conversion metrics.
- Help grow and engage RVezy’s host and guest community through thoughtful communication strategies and community-focused initiatives.
- Speak directly with customers to better understand their needs, pain points, and motivations.
- Identify and implement new opportunities, channels, and experiments to improve customer engagement and loyalty.
- Serve as the internal expert on lifecycle marketing best practices and stay current on industry trends and emerging tools.
Qualifications: Competencies, skills, and attributes:
- 3+ years of experience in lifecycle, CRM, retention, or product marketing.
- Strong hands-on experience with Braze or a similar marketing automation platform (Customer.io, Intercom, Marketo etc).
- Technical proficiency in lifecycle marketing tools, segmentation, customer journeys, and campaign setup.
- Deep understanding of email, push notification, SMS, and in-app messaging best practices and design requirements.
- Strong analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent written and verbal communication skills.
- Comfortable collaborating across teams and managing multiple priorities in a fast-paced environment.
- Curious, proactive, and highly self-motivated.
- Comfortable speaking with customers and building authentic relationships with community members.
- Creative thinker who enjoys testing new ideas and finding innovative ways to engage customers.
- Strong attention to detail and organizational skills.
Bonus points if you have:
- Worked at a marketplace or consumer tech company.
- Built and managed complex lifecycle journeys in Braze.
- Experience configuring event routing in platforms like Segment.
- Experience with A/B testing and experimentation frameworks.
- Worked closely with Product teams on lifecycle or onboarding initiatives.
- Experience building or managing online communities.
- Experience in and passion for travel, camping, RVing, or the outdoors.
- Worked in a startup or high-growth environment where you wore many hats.
Location
The role will require you to work from our office in Centretown 2-3 days per week.
We offer RVezy stock options, fifteen paid vacation days with extra time off over the winter holidays, health and dental benefits from day one, a bonus plan connected to company goals, one paid weeklong RV rental trip every year, opportunities to attend festivals, concerts, and RV shows across Canada and the U.S., an employee recognition platform to reward employees’ hard work, frequent social events, and a steady supply of coffee and snacks in the office. We also have a dog-friendly work environment in the Ottawa office, flexible work hours, and a relaxed dress code. Company laptop and equipment provided.
Lifecycle Marketing Manager employer: RVezy Inc.
RVezy is an exceptional employer that fosters a vibrant and collaborative work culture, making it one of Ottawa’s Best Places to Work. With a focus on employee growth, we offer stock options, generous vacation time, and unique perks like a paid RV rental trip each year, ensuring our team feels valued and engaged. Join us in a dog-friendly environment where creativity thrives, and your contributions directly impact the experiences of our growing community of RV hosts and guests.
