You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.
Key Accountabilities
Web Copywriting & Conversion Optimization
- Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
- Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
- Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.
Headless CMS Content Management
- Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
- Enter and update content within structured content fields and reusable components.
- Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
- Manage ongoing content changes across multiple webpages, product categories or brand properties.
SEO & Content Optimization
- Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
- Write for people first while ensuring content can be effectively understood and indexed by search engines.
Brand Consistency & Quality Assurance
- Apply established brand voice, tone and messaging across website content.
- Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.
Collaboration
- Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.
What You Bring
- Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.
- Three or more years of experience writing copy for websites, landing pages or other digital channels.
- A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
- Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.
- Experience writing regulated or highly technical content is considered an asset.
We offer all employees health, dental, and vision benefits, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.
Culture is everything to us, and we do our best to hire according to shared values and mutual respect.
We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.
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Web Copywriter- AdFarm in Guelph employer: RR46
AdFarm is an exceptional employer that fosters a collaborative and high-performing culture, making it a great place for professionals in agri-marketing. With over 40 years of experience, we prioritize employee growth through comprehensive training and mentorship, while offering competitive benefits like RRSP contributions and a hybrid work environment. Join us to be part of a team that values mutual respect and innovation, driving meaningful change in the agriculture sector.
