Senior Marketing Manager, Learning Systems in Toronto

The Royal Conservatory (RCM) is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, and teacher certification. Graduates from its two performance training programs, The Glenn Gould School and The Phil & Eli Taylor Performance Academy for Young Artists, regularly perform on major international stages. The RCM is also a leader in the development of early childhood education programs and arts-based social programs, and presents a diverse range of concerts featuring the finest Canadian and international artists in its magnificent performance space, Koerner Hall.

What is the Opportunity?

The Senior Marketing Manager, Learning Systems, is a senior execution-focused member of the RCM’s Learning Systems division and Marketing and Communications team. The Learning Systems portfolio includes the RCM Certificate Program, Smart Start (RCM's early childhood education program offering), and RCM publications. Reporting to the Senior Director, Marketing, this role is responsible for translating marketing strategy and business priorities into integrated campaigns, product launches, channel activations, and marketing programs that drive product adoption and usage, increase sales revenue, and strengthen awareness of RCM’s education portfolio across domestic and international markets.

Main Duties & Responsibilities

• In collaboration with the Senior Director, Marketing and the broader marketing team, support the development and execution of marketing strategies, campaigns, and tactics aligned with Learning Systems business objectives.
• Work with Learning Systems leadership to translate business goals into actionable marketing plans and campaign deliverables.
• Collaborate with colleagues across RCM’s centralized marketing team to ensure alignment with brand strategy and guidelines.
• Act as a collaborative partner to Business Development, Product, and Finance teams to ensure marketing activities support business priorities.
• Monitor industry trends in music education, digital learning, consumer behaviour, and product marketing.
• Support go-to-market planning and execution for key Learning Systems products and programs.
• Work with Product Managers and Business Development team to develop clear messaging and value propositions for target audiences.
• Assist in the creation of sales and marketing collateral, including brochures, digital assets, and promotional materials.
• Develop and adapt marketing content across multiple channels.
• Support tracking and analysis of marketing campaign performance.

Job Requirements

• 5+ years of experience in marketing, preferably in education, publishing, or digital learning sectors.
• Experience supporting the development and execution of product marketing strategies.
• Post-secondary education in business administration, marketing, or a related discipline.
• Strong understanding of marketing fundamentals, including brand management and digital marketing.
• Strong analytical skills with the ability to interpret data and support actionable insights.
• Solid project coordination and organizational skills.
• Strong communication and interpersonal skills.
• Passion for music education and familiarity with RCM’s mission and programs is an asset.

Salary Range: $80,000 - $90,000 per annum.

Additional Information: Hybrid work arrangement, working on-site at minimum 2 days per week. This role has one (1) direct report: Marketing Coordinator, Learning Systems. Up to 15% of travel may be needed for this role to occasionally support conferences, events, dealer relationships, and other partnerships.