Lead integrated media and social strategy at RBH, shaping amplification across owned, earned, shared and paid channels. Work across brand, commercial and experiential priorities. As Senior Specialist, you will guide market strategy and governance for current and future product categories. The role connects digital, CRM, retail, media and experiential plans. You will translate audience and performance data into recommendations that strengthen consumer engagement and business impact. Key Responsibilities:
Lead amplification and social media strategy, priorities and governance Develop integrated amplification for launches and campaigns Connect brand, commercial, digital, CRM and retail plans Define KPIs and translate data into recommendations Manage agencies, media partners and external stakeholders Requirements:
Degree in Marketing, Communications or related field Four or more years in marketing or media amplification Experience with integrated, multi-channel campaigns Knowledge of social media, influencer marketing and events Strong analytical, reporting, communication and presentation skills Bring integrated media, social strategy and stakeholder management expertise to strengthen amplification and consumer engagement at RBH.
#J-18808-Ljbffr
Integrated Media Strategy Senior Specialist in Toronto employer: Rothmans, Benson & Hedges Inc.
Rothmans, Benson & Hedges Inc. is committed to transforming its business by focusing on smoke-free products, which reflects a forward-thinking approach to industry challenges. The company fosters a collaborative work environment where technology plays a crucial role in driving innovation and enhancing employee experiences. Opportunities for professional growth are abundant as employees engage in complex, business-critical initiatives within a global context.
Contact Details:
Rothmans, Benson & Hedges Inc. Recruitment Team
