Director of Sales for Service Robots in Delta

Join Our Team as Director of Sales – Service Robots. As the Director of Sales for Service Robots, your main role is to build a successful sales organization within a technology division that acts and feels like a startup. This is a strategic leadership role responsible for developing targeted sales strategies, consultative selling robotics solutions, driving revenue growth, and managing a small performance‑driven sales team. The position typically requires a combination of technical acumen and proven business development and sales skills. In the early phase, this is a hands‑on, player‑coach role where the Director of Sales will personally lead and close deals while building the foundation for a scalable sales organization.

Key Responsibilities

• Sales Strategy: Identify SMEs and large enterprise customers who are early adopters of technology innovation, define and implement go‑to‑market strategic sales plans to expand market presence and achieve sales targets.
• Team Management: Lead, coach, and scale sales teams, setting performance metrics and providing feedback.
• Business Development: Identify new opportunities, knock on doors, manage key accounts, and build long‑term partnerships with clients and integrators.
• Operational Excellence: Optimize sales processes, manage substantial sales budgets, and ensure effective utilization of CRM systems (like HubSpot).
• Market Insight: Conduct market research, stay informed on industry trends, and represent the company at conferences, trade shows and events.
• Technical Collaboration: Work closely with engineering and technical support team to share customer feedback and translate customer needs and product requirements into customized and compelling service robotics solutions.

Daily Activities

• Lead the full sales organization, including team leads, account executives, and customer success specialists.
• Build go-to-market sales strategies, understand competition and product differentiation, develop sales playbook, and pricing alignment.
• Assign sales targets across groups and individuals; monitor daily progress, monthly reports, and quarterly forecasts.
• Drive performance through lead follow‑up discipline — all new leads must receive a response within one business day.
• Review sales pipeline health, conversion metrics, and deal velocity weekly to identify bottlenecks or wins.
• Participate in closing key strategic deals; guide contract negotiation and solution presentation.
• Collaborate with leads of Business Development and Marketing on feedback loops for lead quality, messaging alignment, and campaign ROI.
• Ensure accurate CRM usage, data collection, and documentation to support reliable forecasting.
• Turn data and market insights into sales execution and implementation.
• Report performance to executive leadership; help shape compensation plans, incentive programs, and hiring needs.

Experience and Qualifications

• Experience: 7+ years of progressive solution sales or business development experience, with at least 3-4 years in a leadership role, preferably in selling complex, capital‑intensive technology solutions.
• Target industries: hospitality, retail, airports, entertainment and sport facilities, education, hospitals, cleaning companies, residential and office buildings, warehouses, and logistics.
• Education: Post secondary degree, or a related technical field is required, with an MBA being a plus.
• Skills: Proven ability to sell solutions and ROI (not products), navigate complex sales cycles, excellent communication and negotiation skills, and a strong combination of commercial and technical acumen.
• Travel: Willingness and ability to travel for client meetings, trade shows, and business purposes is standard.

Salary Expectation and Extra Bonus

Salary for this position can range between $120,000 and $140,000 annually, health benefits, plus an attractive % in performance commission (uncapped opportunity to make more money) based on milestones such as revenue, margin, signing up new customers. The salary will depend on proven track record, experience, and location.

About RoboTools Canada

RoboTools Canada was founded with one goal in mind — to bring intelligent and affordable automation within reach for Canadian businesses. As a division of Westgate Technology Corp., our story is one of constant evolution. What began as a passion for emerging technologies has grown into a trusted brand that empowers industries through robotics, AI, and smart systems. From service robots in hospitality to collaborative robots in manufacturing, we’re helping reshape how work gets done.

Seniority level: Director

Employment type: Full‑time

Job function: Sales and Business Development