Territory Manager in Princeton

Castle Rock Farms Inc. operates a state-of-the-art, purpose-built 90,000 square foot cannabis cultivation facility in Princeton, BC, and has positioned itself as a quality and efficiency leader in the cultivation and manufacturing of premium cannabis products for domestic sale and export to international markets.

We operate in an exciting and dynamically evolving industry, where we have rapidly built a reputation for being an exceptional employer that cares about employees and offers team members the opportunity to grow, innovate, and thrive. We are a fast-growing team of over 150 employees.

The Territory Manager – BC Interior & North leverages deep market intelligence and established industry relationships to craft and execute advanced strategies that elevate brand equity, expand awareness, and solidify Castle Rock Farms' competitive position. Impact is measured through sustained market penetration, increased average SKU count per store, and consistent growth in regional market share.

Position Overview

• Execution of Castle Rock Farms retail account strategies across the Interior and Northern BC Territories.
• Drive business development initiatives with a focus on expanding market share, identifying growth opportunities, and executing actionable plans that deliver measurable results.
• Oversee and strengthen long-term customer relationships, fostering partnerships that enhance brand equity, loyalty, and repeat business.
• Maintain agility in responding to market trends and competitor activity, adapting strategies to maximize Territory performance and supporting province-wide rollout of successful initiatives.
• Develop and present comprehensive CRM reporting, including account progress, forecasts, and strategic insights to leadership on a regular basis.
• Coordinate and participate in on-site promotional events, product launches, and brand activations (e.g. Retailer 'Pop-ups') to drive engagement and sales within the Territory.
• Perform other duties as required to support the growth and success of the Territory and Castle Rock Farms overall business objectives.

Qualifications

• Post-secondary education in Business Administration, Agriculture and Environmental Studies, Cannabis Studies, Healthcare, or a related field; or equivalent progressive experience in sales and territory management.
• Minimum of 3 years of demonstrated success in sales, business development, or account management, preferably within the cannabis or other regulated industries, with proven results in growing market share and brand presence.
• In-depth knowledge of cannabis industry regulations, BCLDB Wholesale operations, market trends, and competitive landscape, with the ability to leverage insights to shape territory strategy and maintain compliance.
• Strong strategic, analytical, organizational, and planning skills, with exceptional verbal and written communication abilities to influence and collaborate with internal teams and external partners.
• Demonstrates strong judgment and advanced problem-solving skills to make informed, strategic decisions in complex or evolving market situations.
• Exceptional negotiation and influencing abilities, capable of building consensus, securing opportunities, and driving mutually beneficial outcomes with retailers and partners.
• Ability and willingness to travel, sometimes overnight, throughout the Interior, and Northern BC as required, as well as periodic travel to Princeton, BC, and the Lower Mainland of BC for corporate meetings, trade shows, and other business events.
• Valid driver’s license with a clean driving record, access to a personal vehicle for territory travel (car allowance provided), and current vehicle liability insurance.
• Reside within the central BC area to ensure effective Territory coverage and relationship management.
• Advanced proficiency with Microsoft Office applications (Word, Excel, PowerPoint) and experience using CRM or sales analytics tools.

What We Offer

• Competitive pay in the range of $65,000 - $80,000 annually, depending on experience.
• Performance-based incentives.
• Car, phone allowance and reimbursement for travel expenses.
• Benefits: Comprehensive package, including health, dental, and vision care.
• RRSP: We will match up to 4% of your contributions.
• Bucketlist: Reward and Recognition platform to show appreciation for your peers and leadership.
• Opportunity to be part of a fast-growing company in an exciting, evolving industry.
• Collaborative, dynamic work environment with opportunities for career advancement.
• Exact compensation will vary based on skills, experience, and location.