Channel Marketing Manager – Canada in Toronto

The Marketing Manager Ring Offline, Canada, will be the driving force behind elevating Ring’s innovative home security solutions across Canada, focusing on increasing brand awareness and customer engagement. This role will support developing and executing marketing strategies, collaborating with cross‑functional teams in a matrix organization, and managing campaigns to drive product discovery. The ideal candidate is a creative and strategic leader with a passion for consumer technology, strong analytical skills, and a proven ability to deliver results in a dynamic, fast‑paced environment.

Key Responsibilities

• Help develop and execute comprehensive marketing plans to enhance Ring’s offline brand presence, aligning with global business objectives.
• Partner with sales, product, operations, and PR teams to create cohesive strategies that capitalize on market opportunities and enhance customer experience.
• Plan, coordinate, and execute marketing campaigns, including digital, email, and in‑store initiatives, testing and measuring approaches to optimize results and customer response.
• Plan and execute offline channel marketing strategies including in‑store merchandising, point‑of‑purchase displays, retail promotions, trade shows, dealer events, and print materials to drive brand awareness and sales through brick‑and‑mortar retail partners and distributors.
• Oversee the creation and updating of compelling content for Ring’s products across digital platforms, ensuring alignment with brand standards and local market needs.
• Leverage customer feedback and market trends to define local market segments, refine messaging, and tailor campaigns to resonate with Canadian consumers.
• Build and maintain relationships with internal teams, external partners (e.g., retailers, media), and senior leadership to support marketing initiatives.
• Own the performance of marketing initiatives, tracking metrics such as brand awareness, customer engagement, and ROI, while managing budgets effectively.
• Act as a key ambassador for Ring Offline in Canada, representing the brand at industry events, trade shows, and media engagements to strengthen market presence.

Basic Qualifications

• 6+ years of experience in marketing, preferably within consumer electronics, home security, or related consumer goods sectors.
• Proven track record of developing and executing successful marketing campaigns in a fast‑paced environment.
• Experience working with cross‑functional teams in a matrix organization to achieve business goals.
• Familiarity with the Canadian consumer electronics or home security market is highly desirable.
• Exceptional strategic thinking and analytical skills to identify market opportunities and optimize campaign performance.
• Strong creative and storytelling abilities to craft compelling brand narratives and content.
• Highly organized, with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
• Proficiency in digital marketing tools, content management systems, and performance metrics analysis.
• Highly proficient in both spoken and written English and French.

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred but not essential.

Preferred Qualifications

• Results‑driven with a strong sense of ownership and accountability.
• Adaptable and thrives in a dynamic, fast‑paced environment.
• Passionate about consumer technology and delivering customer‑centric marketing solutions.
• Creative, with a proactive approach to problem‑solving and a bias for action.