At a Glance
- Tasks: Lead brand storytelling and community engagement for a fast-growing tech company.
- Company: Join Rewind, a top Canadian tech firm revolutionizing data protection.
- Benefits: Flexible hours, stock options, health benefits, and generous vacation time.
- Other info: Remote work across Canada with a focus on Eastern Time candidates.
- Why this job: Shape the future of data protection while amplifying expert voices.
- Qualifications: 5+ years in brand storytelling and experience with B2B SaaS.
The predicted salary is between 95000 - 125000 $ per year.
Join to apply for the Brand and Community Lead role at Rewind. Rewind protects the critical data that powers businesses of all sizes by backing up cloud data in apps like Jira, GitHub, Confluence, and Shopify. We are backed by Insight Partners, Inovia, Bessemer, and Atlassian Ventures and are proud to be named one of Canada’s 50 fastest growing technology companies (2023 Deloitte Fast 50). Our mission, story, and values are available for you to explore.
The Role
You will shape and communicate the story of Rewind across brand, narrative, community, and internal thought leadership. You’ll turn subject‑matter experts into recognizable industry voices, elevate how Rewind shows up across every channel, and guide the creative team to operate with a revenue‑driven mindset.
Why This Role Matters
A strong brand emerges from clarity, authority, and consistent storytelling. Rewind’s next phase requires internal experts who communicate with impact, a creative team that understands how narrative builds pipeline, and a brand that shows up with confidence in every touchpoint. This role leads that shift.
What You’ll Do
- Brand & Narrative Leadership
- Ownership of Rewind’s brand narrative, tone of voice, and identity.
- Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand‑level communication.
- Hands‑on writing and editing for high‑impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
- Full responsibility for website clarity, storytelling, and narrative structure.
- Internal Influencer Development
- Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
- Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
- Create tailored voice guides for internal experts while maintaining brand alignment.
- Extract insights from technical and product teams and transform them into simple, credible stories.
- Coach internal contributors on communication, presence, clarity, and message discipline.
- Support speaking submissions, conference materials, and recorded or live presentations.
- Creative Team Leadership
- Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
- Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
- Establish expectations for proactive idea generation, not just task execution.
- Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
- Introduce review processes that elevate quality while improving speed and clarity.
- Create a culture where creativity serves narrative, clarity, and measurable GTM impact.
- Community & Engagement
- Lead Rewind’s presence across community channels and technical ecosystems.
- Design programs that encourage conversation, contribution, and recognition for internal experts.
- Amplify expert voices across community platforms to strengthen brand trust and visibility.
- Operate community content as a narrative engine, not as volume production.
- Cross‑Functional Narrative Alignment
- Partner with Product Marketing on messaging frameworks and positioning.
- Coach GTM teams on tone, clarity, and story‑driven communication.
Who Are You
- You think in stories and narratives, not assets and outputs.
- You write with precision and edit with conviction.
- You know how to turn technical insights into simple, powerful messages.
- You can lead creatives and raise their strategic awareness.
- You’re comfortable ghostwriting in multiple voices while staying authentic.
- You know how to guide teams toward GTM impact, not just creative quality.
- You’re organized, fast, curious, and not afraid to push for clarity.
What You’ll Bring
- 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
- B2B SaaS and cybersecurity or DevOps experience.
- Experience writing and ghostwriting for executives or SMEs.
- Experience managing creative teams or external creative partners.
- Strong portfolio that demonstrates clarity, storytelling, and voice control.
- Experience shaping brand systems, voice, narrative, and identity.
- Experience owning or managing website content and narrative.
- Comfort working with product marketing, sales, and leadership.
Location and Working Hours
This role is remote across Canada, with a preference for candidates working in Eastern Time (EST), ideally in Toronto and Ottawa.
Salary Range ~ $95,000 – $125,000
Compensation Philosophy
The actual base salary will vary based on market and individual qualifications. If your expectations are above this range, we may consider a higher level for the right person. If closer to an earlier career stage, we may evaluate the role at a lower level within our framework.
Why Join Rewind
At Rewind, you’ll help shape the future of data protection for thousands of businesses. We value trust, accountability, and respect for people’s time, and encourage experimentation, critical thinking, and growth.
How Rewind Will Support You
We offer flexible work hours, employee stock options, health benefits, 3 weeks vacation, 7 life leave days, 2 Level Up days for professional development, 1 volunteer day, Summer Fridays, paid parental leave, a professional development allowance, and a $1,000/year wellness/home office allowance.
Inclusivity Statement
Rewind is committed to building an inclusive, supportive workplace. We value diverse perspectives and strongly encourage candidates from all backgrounds and identities to apply.
AI Usage
Our recruitment process may include AI‑enabled tools to help manage and review applications efficiently. Hiring decisions are ultimately made by human reviewers.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
Brand and Community Lead in Winnipeg employer: Rewind
Rewind is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Ottawa. As a Finance Executive, you'll not only lead critical financial operations but also benefit from ample opportunities for professional growth and development within our innovative startup environment. Join us to make a meaningful impact while enjoying a supportive team atmosphere and a commitment to work-life balance.
