At a Glance
- Tasks: Lead and optimize operations for a dynamic marketing agency, driving growth and efficiency.
- Company: Base Coat Marketing, a results-driven agency with a creative and data-focused team.
- Benefits: Competitive salary, performance bonuses, remote work, and generous PTO.
- Other info: Enjoy a flexible remote work environment with opportunities for professional development.
- Why this job: Join a fast-growing agency and pave your way to a COO role while making an impact.
- Qualifications: Proven leadership in marketing operations and experience scaling revenue significantly.
The predicted salary is between 90000 - 110000 $ per year.
About the Agency
Base Coat Marketing is a results-driven full-service marketing agency serving Residential Painting, Commercial Painting, and Concrete Coating companies. Our team combines creativity, data, and strategy to deliver measurable results for long-term clients, specializing in Website Design, SEO, Google Ads, Social Ads, Email Marketing, and more.
About the Role
We’re looking for a motivated, experienced Director of Operations to oversee, scale, and optimize agency operations. This role is key to growing the business, managing a remote team of 20–30 specialists, and building scalable systems. Strong candidates have led marketing agency operations, scaled revenue from $2M to $5M+, and thrive in remote leadership. This is a full-time remote role with opportunities to grow into a COO position.
Qualifications
- Proven operations leadership in a marketing agency, scaling from $2M → $5M+ revenue.
- Managed cross-departmental teams (SEO, Paid Ads, Web, Media) remotely.
- Strong financial acumen: budgeting, forecasting, margins, and strategic decision-making.
- Experience building/refining SOPs, implementing EOS or similar frameworks.
- Skilled in KPI tracking (SEO, ads ROI, gross margins, labor efficiency, client churn).
- Bachelor’s in Business/Operations/Marketing preferred; EOS or Project Management certifications a plus.
- Proficiency with ClickUp, GoHighLevel, Zapier, and KPI dashboards.
- Excellent communicator, motivating and holding teams accountable, balancing strategy and execution.
Key Responsibilities
- Lead and optimize daily operations across SEO, Paid Ads, Web, and Media teams.
- Define, track, and report KPIs to align performance with company growth goals.
- Build, refine, and enforce SOPs for efficiency and scalability.
- Manage budgets, forecasts, and margins.
- Recruit, coach, and hold accountable a remote team of 20–30 employees.
- Collaborate with leadership to balance long-term strategy with daily execution.
- Oversee client performance strategies for painting and concrete coating industries.
- Identify bottlenecks, implement solutions, and drive continuous improvement.
- Foster a culture of ownership, accountability, and high performance.
Path to COO role and major growth opportunities. Salary increases + performance-based bonuses. 10 PTO days (increasing yearly, capped at 20) + 10 U.S. paid holidays. Half-day Fridays (12pm ET). 80% U.S. medical insurance coverage. Access to consultants and training support on demand. 100% remote with occasional travel (1–3x/year).
You’re not a fit for this role if you haven’t worked at a marketing agency or don’t have a track record of scaling companies.
Hiring Process
Our hiring process is made up of 3 parts, so please be aware that you will need to dedicate time for a questionnaire and two 1-on-1 interviews.
Director of Operations in Winnipeg employer: Remotivate
At Dominant Digital Agency, we pride ourselves on being a results-driven digital marketing agency that empowers small and medium-sized businesses to thrive. Our fully remote work culture fosters collaboration and innovation, while our competitive benefits and clear growth paths into leadership ensure that every team member can achieve their professional goals. Join us to work with diverse industries and cutting-edge digital strategies in a supportive environment that values your contributions.
