At a Glance
- Tasks: Lead marketing strategy and drive growth for a B2B company in a hybrid role.
- Company: Reliance Foundry, a trusted name in security and site furnishings since 1925.
- Benefits: Competitive salary, health benefits, paid time off, and RRSP match.
- Other info: Join a lean team where your contributions directly influence success.
- Why this job: Shape the future of marketing in a dynamic environment with real impact.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 125000 - 150000 $ per year.
Reliance Foundry Co. Ltd. is a focused B2B company based in Surrey, British Columbia, that has designed and supplied bollards, site furnishings, custom foundry products, and perimeter security products since 1925. Our growth is supported by e-commerce, digital marketing, technical content, and product innovation.
The opportunity involves leading the marketing team to drive Reliance Foundry’s next stage of growth. You will own strategy, brand, demand generation, e-commerce, product marketing, and marketing operations while reporting to the CEO.
What you will own:
- Develop the marketing strategy and translate company growth priorities into clear product-category, audience, channel, and campaign plans.
- Build and continually improve the lead-generation funnel from audience development and demand capture through nurturing, MQL and SQL conversion, and sales opportunity creation.
- Partner with Sales on lead definitions, scoring, routing, response standards, handoffs, feedback, and funnel reporting.
- Lead channels that feed the funnel, including keyword strategy, SEO, PPC, email, webinars, content, remarketing, and other relevant programs.
- Own website and e-commerce performance, including customer experience, merchandising, content quality, conversion, and coordination with Technology.
- Lead product positioning and go-to-market planning.
- Strengthen Reliance’s brand and visibility across traditional search, AI-assisted research, sales materials, customer communications, trade shows, and industry events.
- Lead, coach, and develop the marketing team with clear responsibilities, priorities, standards, and development plans.
- Build reliable measurement and attribution connecting marketing activity to qualified leads, opportunities, e-commerce results, and revenue.
- Own the marketing budget and manage agencies, technology partners, and resources based on strategic importance and demonstrated return.
- Improve the use of CRM, marketing automation, AI, and data to strengthen execution, insight, and team productivity.
What success looks like:
- Established a focused marketing plan tied to revenue priorities, product categories, and target customer segments.
- Built a measurable lead-generation funnel with clear stages, ownership, conversion metrics, and productive handoffs between Marketing and Sales.
- Increased qualified demand and improved visibility into which channels, campaigns, and content create commercial value.
- Strengthened website and e-commerce conversion and Reliance’s visibility in traditional and AI-assisted customer research.
- Built repeatable market-assessment and go-to-market processes for new products and underdeveloped categories.
- Clarified team responsibilities and established a consistent rhythm of planning, execution, review, and accountability.
What you bring:
- Significant experience leading B2B marketing where marketing is accountable for qualified demand, pipeline, and revenue contribution.
- A demonstrated record of building and improving a lead-generation funnel.
- Fluency in funnel strategy and metrics, e-commerce, SEO, PPC, email, webinars, content, marketing automation, MQLs, SQLs, and conversion optimization.
- Experience developing positioning, market assessments, and go-to-market plans for technical, specialized, or considered-purchase products.
- Strong analytical and commercial judgment.
- Experience leading people, budgets, agencies, and marketing technology.
- The ability to work effectively across departments.
- Openness to feedback and coaching and a commitment to continued development.
Strong assets:
- Experience in manufacturing, industrial products, building products, security products, or another specification-driven environment.
- Experience marketing to contractors, architects, engineers, municipalities, universities, or government organizations.
- Experience with high-volume inbound lead generation, e-commerce, long project cycles, and inside-sales organizations.
- Familiarity with NetSuite, CRM, marketing automation, and business-intelligence platforms.
Who will thrive here:
You are a builder who wants to own and improve a marketing function. You establish strategy, make clear choices, and engage directly when your involvement will improve the result. You are comfortable in a lean company where priorities compete and decisions have visible consequences.
Pay: CA$125,000.00-CA$150,000.00 per year
Company events, Dental care, Employee assistance program, Extended health care, Life insurance, On-site parking, Paid time off, RRSP match.
Head of Marketing in Surrey employer: Reliance Foundry Co. Ltd.
Reliance Foundry Co. Ltd. is an exceptional employer located in Surrey, BC, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Director of Marketing & Growth, you will have the opportunity to lead a talented team while driving impactful strategies in a rapidly evolving industry. The company prioritizes employee growth through continuous learning opportunities and provides a supportive environment that values creativity and adaptability.
