Marketing automation and analytics drive Relay’s Top of Funnel growth. Use HubSpot, attribution, and dashboards to turn complex data into clear decisions. This Marketing Operations Manager supports Marketing and Sales while owning technology implementation and optimization. You will define KPIs, build buyer journey attribution, and improve Direct SMB and Accountant & Bookkeeper channels. Success requires operational detail, strategic planning, and strong cross-functional communication. Key Responsibilities:
Scope initiatives aligned with business and team goals Optimize Top of Funnel growth with defined success criteria Build multi-touch buyer journey attribution models Define KPIs and create trusted dashboards and reports Document processes for reuse and cross-training Requirements:
Four or more years in operations or technical environments HubSpot workflows, reporting, and CRM administration experience Proficiency with Salesforce, Iterable, Outreach, and Gong Familiarity with Clay and ZoomInfo enrichment providers Ability to translate complexity into actionable strategies Apply your marketing analytics, automation, and process expertise to help Relay scale measurable Top of Funnel performance.
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Marketing Automation and Analytics Manager in Toronto employer: Relay
Relay is an exceptional employer that prioritizes employee growth and well-being, offering competitive salaries, meaningful equity, and comprehensive health benefits from day one. With a vibrant work culture that fosters social connections through regular team events and a hybrid work environment in Toronto, employees enjoy flexibility and support for personal and professional development. The company’s commitment to innovation and recognition as an award-winning workplace makes it an ideal place for those looking to make a significant impact in demand generation.
