Brand Designer in Toronto

We’re looking for a Brand Designer to join Relay’s Marketing Design team and help shape how our brand comes to life across campaigns and customer touchpoints. This is a mid-level role for a conceptually strong, hands-on designer who can independently own projects from brief to delivery. Someone who pairs strong visual craft with storytelling, sound judgment, and reliable project ownership.

You’ll work closely with brand designers, copywriters, marketers, and cross-functional partners to create high-quality work across digital, lifecycle, web, social, campaign, event, and sales touchpoints. You’ll contribute to creative direction, present and explain your thinking, manage projects with confidence, and help the team scale through reusable templates, documentation, and growing expertise in a design specialty.

Brand Designers at Relay turn strategy, customer insight, and complex financial ideas into work that feels clear, distinctive, and human. In a category that can feel cold or interchangeable, your work helps business owners feel understood and helps Relay earn trust. By bringing strong ideas, owning work from concept to delivery, and creating repeatable resources, you help raise the creative bar while enabling the wider team to move faster.

• Own brand design projects from brief to delivery across channels including paid media, web, lifecycle, social, campaigns, events, and sales enablement.
• Translate marketing strategy, customer insight, and business context into thoughtful concepts and visual stories, pushing beyond the first or most obvious idea.
• Apply Relay’s visual identity with consistency and creativity while contributing ideas that evolve how the brand shows up.
• Independently manage small-to-medium projects by clarifying scope, aligning stakeholders, maintaining timelines and versions, communicating blockers early, and adapting when priorities change.
• Collaborate closely with partners across Copy, Brand, Growth, Product Marketing, Social, and the wider organization to bring work to market with clarity and quality.
• Present work and clearly explain the rationale behind your design decisions.
• Synthesize varied or abstract feedback into stronger design with each round of iteration.
• Build and maintain templates, libraries, documentation, and reusable resources that improve consistency and make repeatable work more efficient.
• Use performance signals, stakeholder feedback, and customer context to improve the work and connect design decisions to marketing and business goals.
• Develop deeper expertise in at least one design specialty, such as motion, social, lifecycle, illustration, iconography, or web, and share that knowledge with teammates.
• Use emerging tools, including AI, thoughtfully to support—not replace—original concepting and craft while maintaining Relay’s quality and brand standards.

You build with AI, not just use it: You’re actively embedding AI into how you work, pushing what’s possible, and bringing your team along with you. You can absorb complex or abstract feedback, identify what matters, and improve the work rather than simply applying edits literally. You collaborate well across disciplines, contribute actively to brainstorms and critiques, and build trust through follow-through and thoughtful communication.

You have a strong eye for typography, layout, composition, colour, visual storytelling, and brand consistency. You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.

You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. We believe great brand design makes complex ideas feel clear, memorable, and human. If you care about craft, storytelling, and creating work that earns attention and trust, we’d love to hear from you.

You push relentlessly for reinvention: You’re always asking “how can this be better?” — in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You’d rather build something better than defend something familiar. Small businesses are why we’re here: Relay exists to help them thrive — and that mission has to resonate with you.

You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement. You can clearly explain your individual contribution to projects and the reasoning behind your design decisions.

You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. You can independently manage small-to-medium projects, balance multiple workstreams, and communicate clearly about scope, timelines, feedback, and risk.

You have 3–5 years of experience in a brand design, visual design, graphic design, or marketing design role, in-house or agency, or equivalent hands-on experience demonstrated through your portfolio. You take ownership of your work, seek feedback, and are building deeper expertise in at least one area of brand design. You’re proficient in tools such as Figma, Adobe Creative Suite, and Canva. Your portfolio shows strong design fundamentals, thoughtful concepting, and cohesive execution across multi-asset campaigns or multiple channels.

You understand how design supports an audience, a marketing goal, and a broader business objective. You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks. We’re looking for people who are relentless, curious, and care deeply about the work. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

You have experience designing for B2B, SaaS, fintech, financial services, or a fast-moving startup brand. You have created templates, libraries, or documented systems that other designers or marketers rely on. You have experience collaborating with freelancers, agencies, developers, or production partners. You bring deeper expertise in motion, illustration, web, lifecycle, social, paid media, presentation design, or another relevant specialty. You have experience managing project-level budgets or external resources.