At a Glance
- Tasks: Drive client acquisition through strategic marketing and analytics.
- Company: Join RBC Direct Investing, a leader in online retail brokerage.
- Benefits: Competitive salary, dynamic team environment, and opportunities for growth.
- Other info: Work in a high-performing team focused on client success.
- Why this job: Make a lasting impact in a progressive and collaborative setting.
- Qualifications: 3+ years in acquisition with strong analytical and communication skills.
The predicted salary is between 90000 - 110000 $ per year.
RBC Direct Investing is RBC’s online retail brokerage offering industry‑leading tools and research to help clients pick the right investments, place trades quickly and track how they are doing. As Senior Manager, Acquisition, you will be accountable for driving client acquisition through different channels. You will own from forecasting to actuals - the acquisition metrics including acquisition targets, cost to acquire, and optimizing offer spend.
What will you do?
- Collaborate with Digital Marketing and Marketing teams to create a strategic acquisition strategy tailored to unique client segments and account types.
- Accountable for the annual budgeting, forecasting and ongoing reporting for acquisition.
- Optimize client acquisition cost results across channels, segments and offers.
- Lead others through the delivery of initiatives and strategies to grow client acquisition.
- Lead deep dive analytics on key strategic questions relating to client net‑acquisition, including opportunity analysis and sizing.
- Recommend and launch adjustments to overall DI strategy based on developments in the market and new competitive threats/trends.
What do you need to succeed?
Must-have:
- Undergraduate degree in business, finance, or related discipline.
- 3+ years of relevant experience in acquisition, managing P&L outcomes, leading initiatives or developing and delivering on strategy.
- Excellent interpersonal, negotiation, and communication skills (written and oral).
- Strong understanding of financial services economics and P&L drivers.
- Strong ability to deliver in both small team settings and across large matrix organizations.
- A critical thinking, analytical mindset with a data‑led approach to decision making.
- Proven ability to break down complex strategic problems into individual parts.
- Ability to influence senior stakeholders and decision makers.
- Partner with a diverse group of stakeholders to draw out diverse views & secure alignment.
Nice to have:
- Experience in the securities industry, particularly at a self‑directed brokerage.
- Proficiency with SQL, Python, R, or other equivalent analytical tools.
- Experience with analytics of a digital product.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high‑performing team.
- Opportunities to do challenging work.
Job Skills: Commercial Acumen, Critical Thinking, Financial Planning and Analysis (FP&A), Group Problem Solving, Interpersonal Relationship Management, Product Services.
Senior Manager, Acquisition, Direct Investing in Toronto employer: RBC
RBC is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Senior Director in Toronto, you will lead a talented team in developing cutting-edge AI solutions that transform the banking experience for millions, while enjoying comprehensive benefits, professional development opportunities, and a commitment to community impact. Join us to be part of a collaborative environment that values diverse perspectives and champions your success.
