Lead always-on acquisition marketing for RBC Direct Investing in Toronto, using data-driven campaigns to grow accounts and activate customers sustainably. As Manager, Growth Marketing & Always-On, you will support customer acquisition strategy and execution. The work combines digital marketing, performance optimization, client-focused messaging, and cross-functional collaboration. You will translate strategic objectives into measurable campaigns while identifying scalable growth opportunities. Key Responsibilities:
Support go-to-market strategy for always-on acquisition campaigns Coordinate targeted owned-channel marketing and performance initiatives Optimize paid, organic, and owned-channel campaign performance Analyze trends and identify acquisition opportunities Translate product value propositions into client-centric messaging Requirements:
2–3+ years of integrated acquisition marketing experience Experience across digital, mobile, social, and CRM channels Demonstrated data-driven performance and target achievement Strong strategic thinking, communication, and storytelling skills Ability to influence across cross-functional, matrix organizations Bring growth marketing, acquisition strategy, and performance optimization expertise to RBC Direct Investing’s always-on campaigns in Toronto.
#J-18808-Ljbffr
Growth Marketing Manager Acquisition in Toronto employer: RBC
RBC is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Senior Director in Toronto, you will lead a talented team in developing cutting-edge AI solutions that transform the banking experience for millions, while enjoying comprehensive benefits, professional development opportunities, and a commitment to community impact. Join us to be part of a collaborative environment that values diverse perspectives and champions your success.
