Lead RBC Direct Investing email marketing in Toronto, using Salesforce Marketing Cloud and precise campaign production. Manage communications across investing journeys and regulated sends. As an experienced marketer, you will own email production and delivery for RBC Direct Investing. You will coordinate promotional campaigns, product announcements, automated journeys, and transactional communications. The work connects marketing, product, MarTech, writers, designers, Legal, Compliance, and Risk. Key Responsibilities:
Lead campaigns and transactional emails from brief through deployment Build accurate, on-brand emails within Salesforce Marketing Cloud Maintain welcome, triggered, and transactional automated journeys Coordinate production calendars and stakeholder send schedules Perform personalization, link, rendering, and content quality checks Requirements:
Three or more years of hands-on email marketing experience Experience building, sending, and reporting enterprise campaigns Working knowledge of journey-building strategy and triggered programs Understanding of CASL, consent management, and deliverability practices Experience with Litmus and regulated-industry compliance reviews Bring email automation, Salesforce Marketing Cloud, segmentation, and quality assurance expertise to RBC Direct Investing communications in Toronto.
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Email Marketing Manager Salesforce Marketing Cloud in Toronto employer: RBC
RBC is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Senior Director in Toronto, you will lead a talented team in developing cutting-edge AI solutions that transform the banking experience for millions, while enjoying comprehensive benefits, professional development opportunities, and a commitment to community impact. Join us to be part of a collaborative environment that values diverse perspectives and champions your success.
