Lead web content transformation for RBC Direct Investing in Toronto, using CMS expertise, SEO, and answer-engine optimization. This full-time role shapes discoverable digital experiences. As Manager, Digital Product Marketing, you will operate across web technology and content strategy. You will manage CMS operations, modernize website experiences, and structure content for search engines and AI-powered answer engines. You will partner with Product, Design, Marketing, Legal, and Compliance teams. Key Responsibilities:
Execute page redesigns, migrations, upgrades, and site-architecture initiatives Manage page creation, templates, components, and publishing workflows Structure content using schema markup and semantic HTML Conduct audits and gap analyses for authoritative content Report organic traffic, visibility, engagement, and citation performance Requirements:
Three-plus years in web content or digital marketing Hands-on CMS experience with templates, workflows, and governance Strong SEO, technical SEO, and structured-data knowledge Understanding of AEO/GEO and AI search discovery Experience with GA4 or Adobe Analytics and search consoles Bring CMS management, SEO strategy, analytics, and AEO expertise to RBC Direct Investing’s evolving digital presence.
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Digital Product Marketing Manager SEO in Toronto employer: RBC
RBC is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Senior Director in Toronto, you will lead a talented team in developing cutting-edge AI solutions that transform the banking experience for millions, while enjoying comprehensive benefits, professional development opportunities, and a commitment to community impact. Join us to be part of a collaborative environment that values diverse perspectives and champions your success.
