VP, Insurance Growth & Distribution

At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together. Raymond James Ltd. is Canada's leading independent investment dealer offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

The Vice President, Insurance Growth & Distribution is a key member of the Wealth Solutions leadership team. This role is responsible for leading the firm’s insurance growth agenda and distribution strategy, driving revenue through key channels, and aligning product and wealth capabilities to deliver client‑centric insurance solutions across Canada. Our teams provide support and solutions to our more than 500 Investment Advisory Teams in delivering an exceptional total wealth management solution to their clients.

Works closely with: All members of the Wealth Solutions leadership team, Private Client Group leadership, Branch Managers, Insurance Planning Specialists and Investment Advisors. In addition, they will collaborate with Practice Management, Marketing and Corporate Communications, and Growth and Development.

What will your role be responsible for?

• Facilitates and collaborates with internal partners and key stakeholders in developing a scalable and sustainable insurance program.
• Develops insurance growth plans and collaborates on the annual insurance business plan.
• Drives insurance sales growth, increases insurance penetration and achieves or exceeds revenue and premium expectations.
• Participates in the annual budget planning process.
• Improves integration of insurance solutions into financial planning and wealth management processes and client opportunities through a consultative approach.
• Creates buy‑in for the value of insurance in financial and wealth plans for clients, through education, tools, and hands‑on support to advisors.
• Grows strong working relationships with investment advisory team members.
• Supports leadership and talent development for the insurance specialist team.
• Coaches and supports the insurance specialist team members in their sales efforts.
• Collaborates with stakeholders to deliver high‑quality client and advisor experience.
• Builds trusted internal relationships with advisors, stakeholders and colleagues.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Charitable Donation Matching, Discretionary Bonuses, Tuition Reimbursement and many more. We also support internal promotion and community involvement.

Qualifications

• Post‑secondary diploma or degree; CLU (Chartered Life Underwriter) required; CFP (Certified Financial Planner) secondary, TEP (Trust and Estate Practitioner) designation preferred and CPA (Chartered Professional Accountant) or legal background is considered a value‑add.
• 15+ years of experience in insurance distribution and sales strategy.
• Successful track record in leading an insurance sales function to increase penetration and exceed growth targets.
• Strong working knowledge of Canadian insurance regulation, market conduct, and advisor/broker ecosystems.
• Experience working in or closely with wealth management leadership and investment advisors for high‑net worth solutions.
• Has operated as a hands‑on practitioner able to support and coach advisors and others on offering insurance solutions to clients.
• Proven ability to engage and influence others to drive success without direct reporting relationships; known for earning the confidence of investment advisors and demonstrating how insurance can address protection, estate, tax, retirement, and wealth‑transfer needs within a client’s broader financial plan.
• Has built an established, robust and diverse professional network with major insurance carriers and industry associations.

Qualities

• Result‑oriented, self‑starter with high level of competence as a hands‑on subject matter expert.
• Strong communicator and influencer, able to build alignment across groups and exhibit excellent stakeholder‑management skills.
• Collaborative and consultative with the ability to operate independently, exercising sound judgement and high standards in a regulated environment.
• Proactive, strategic partner with a client‑focused mindset.
• Professional and credible, building trust and confidence with senior internal and external partners.

Working conditions: You are located near Toronto, Montreal, or Vancouver corporate/branch offices. Hybrid, in‑office days and business travel required.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same.
• Work with and through others to achieve desired outcomes.
• Make prompt, pragmatic choices and act with the client in mind.
• Take ownership and hold themselves and others accountable for delivering results that matter.
• Contribute to the continuous evolution of the firm.

At Raymond James - we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people‑first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James, we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at recruitment@raymondjames.ca. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.

We may use automated or AI-enabled tools to support parts of our recruitment and screening process, including screening, assessing or selecting applicants where applicable. These tools help us review applications efficiently, but they do not replace human decision‑making.