Product Marketing Manager - Contractor - 26423 Marketing Calgary, Alberta
Description Why YOU want this position
At Enverus, we're committed to empowering the global quality of life by helping our customers make energy affordable and accessible to the world.
We are the most trusted energy-dedicated SaaS company, with a platform built to maximize value from generative AI, and our innovative solutions are reshaping the way energy is consumed and managed. By offering anytime, anywhere access to analytics and insights, we're helping our customers make better decisions that help provide communities around the world with clean, affordable energy.
The energy industry is changing fast. But we've continued to lead the way in energy technology, creating intelligent connections across the entire energy ecosystem, from renewables, power and utilities, to oil and gas and financial institutions. Our solutions create more efficient production and distribution, capital allocation, renewable energy development, investment and sourcing, and help reduce costs by automating crucial business operations. Of course, this wouldn't be possible without our people, which is why we have built a team of individuals from a diverse range of backgrounds.
Are you ready to help power the global quality of life? Join Enverus, and be a part of creating a brighter, more sustainable tomorrow.
This is a contractor role backfilling a Product Marketing Manager during planned parental leave. You will own product marketing for the Minerals and Adjacent Markets segment, keeping segment positioning, GTM launches, sales enablement, and demand-generation content on track with no gap in coverage. In this role, you'll develop and execute effective, data-driven marketing strategies that result in pipeline and ARR growth for the segment through compelling storytelling, strategic messaging, and AI-powered workflows.
Performance Objectives Positioning & Messaging
Develop clear, differentiated product positioning and messaging for the Minerals and Adjacent Markets segment, tailored to buyer personas and adjacent-market nuances
Act as the subject matter expert on current industry challenges, solution messaging, personas, and collateral, ensuring consistent messaging across marketing channels
Bring the segment's value props to life through engaging storytelling and messaging across diverse marketing and sales channels that make up the Enverus customer journey
Go-to-Market Launch Execution
Plan and run go-to-market launches end-to-end, including messaging, sales enablement, content, and cross-functional coordination
Own the go-to-market messaging, content creation, and positioning strategy for new product launches and feature updates within the segment
Lead segment product launches and ensure launches are delivered on time and on scope with clear success metrics
Incorporate the voice of the customer into messaging and strategies through research, sales conversations, and customer feedback loops
Sales Enablement
Build and maintain battlecards, talk tracks, training materials, and sales playbooks that give Sales what they need to sell confidently
Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, competitive research, and solution spec sheets
Partner with the Sales Go-to-Market team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible
Be comfortable presenting on sales calls and in QBRs as the segment product marketing representative
Content & Campaign Collaboration
Create content supporting demand-generation campaigns and revenue plays, partnering closely with Growth Marketing and the GTM team on quarterly execution
Partner with the Growth Marketing team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer's journey
Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement
Cross-Functional Leadership & Collaboration
Work effectively across Marketing, Product (segment leads), Sales, and Customer Success to keep messaging and priorities aligned
Partner with the Product team to craft effective messaging that integrates the broad product portfolio into a cohesive and compelling solution for the segment
Attend segment standup calls and collaborate regularly with Growth Marketing and Product Marketing counterparts
Build trust with Sales and Product through consistent, proactive communication and reliable delivery
AI-First Execution & Innovation
Take an AI-first approach to scale deliverables with a customer-first focus, leveraging modern marketing and AI-powered tools to uncover insights and sharpen messaging
Ramp quickly on Enverus-provided AI persona and industry context files plus Claude AI access to accelerate messaging and asset creation
Test and implement new AI workflows for competitive analysis, persona development, content creation, and content performance tracking
Stay on the cutting edge of GenAI, LLMs, and marketing automation tools to drive efficiency and scale
Competitive Candidate Profile
2–4 years' experience in product marketing or equivalent practical experience
Proven track record of leading go-to-market (GTM) launches from strategy through execution
Experience working in B2B SaaSExcellent storytelling, messaging, and writing skills
Ability to effectively communicate and build relationships with sales, product, marketing, and customer success teams
Can quickly grasp technical concepts and translate them into compelling customer value propositionsUnderstands the demand engine and how to activate content across channels to achieve GTM goals
Leverages marketing metrics to inform content strategy and measure launch success
Proven ability to manage multiple projects and deliver results within deadlines
Creates thought-provoking content and understands the buyer journey
Comfortable tracking and reporting on key PMM metrics (pipeline, ARR impact, content performance)
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