At a Glance
- Tasks: Elevate customer engagement through innovative CRM strategies and personalized marketing.
- Company: Join Rakuten Kobo, a leader in digital reading experiences.
- Benefits: Flexible hybrid work environment, competitive salary, and growth opportunities.
- Other info: Collaborate with diverse teams in a dynamic and supportive culture.
- Why this job: Make a real impact on customer journeys and enhance their reading experience.
- Qualifications: 3-5+ years in CRM or digital marketing with strong analytical skills.
The predicted salary is between 72000 - 88000 $ per year.
Elevate customer engagement as a CRM Marketing Manager at Rakuten Kobo in a flexible, hybrid work environment.
This data-driven role focuses on personalization and optimizing customer journeys for Kobo Plus and Audiobooks.
In this position, you will report to the Senior Manager, CRM, and take charge of developing lifecycle marketing strategies that enhance customer acquisition, trial conversion, and engagement.
Your mission will be to create tailored experiences across various channels using customer insights while collaborating with multiple teams like Analytics and Marketing Technology.
Key
Responsibilities
- Own CRM strategies for Kobo Plus and Audiobooks
- Drive trial-to-paid conversion and retention efforts
- Develop personalized customer communications using data
- Execute lifecycle campaigns from strategy to analysis
- Collaborate with cross-functional teams for growth initiatives
Requirements
- 3-5+ years in CRM or digital marketing
- Experience with lifecycle programs that enhance engagement
- Familiarity with email and push marketing strategies
- Strong analytical skills for data-driven decisions
- Excellent communication and project management abilities
Enhance customer relationships and maximize subscription value through innovative CRM strategies at Rakuten Kobo. #J-18808-Ljbffr
CRM Marketing Manager in Toronto employer: Rakuten Kobo Inc.
Rakuten Kobo Inc. is an exceptional employer that fosters a casual and innovative work environment, prioritizing work/life balance and employee well-being. With competitive salaries, performance-based bonuses, and extensive training opportunities, employees are encouraged to grow both personally and professionally. Located in Toronto, the company offers unique perks such as flexible hours, hybrid remote work options, and a commitment to diversity and inclusion, making it an ideal place for those seeking meaningful and rewarding careers in the supply chain sector.
