At a Glance
- Tasks: Lead the evolution of digital advertising products and drive revenue growth.
- Company: Join CBC/Radio-Canada, a leader in media innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and professional development opportunities.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Shape the future of digital advertising and make a real impact.
- Qualifications: 5-7 years in media or advertising leadership with bilingual skills preferred.
The predicted salary is between 121500 - 148500 $ per year.
Shape digital advertising products at CBC/Radio-Canada using product leadership, audience segmentation, and advertising expertise in a hybrid work model. This permanent director position leads monetization product evolution within Digital Media and partners with Media Solutions. You will guide discovery, testing, delivery, data strategy, and audience activation across CBC and Radio-Canada’s digital ecosystem.
Key Responsibilities:
- Lead innovative ad products and services that drive revenue
- Develop roadmaps aligned with Media Solutions strategic priorities
- Guide ad formats, ad technology, and monetization data strategy
- Establish testing practices for ad experiences and audience scenarios
- Coach product managers, data analysts, and data experts
Requirements:
- Five to seven years of progressive media or advertising leadership
- Deep expertise in advertising and digital transformation
- Understanding of multi-platform consumer behaviour
- Exceptional communication and presentation skills
- French and English bilingual proficiency highly desirable
Lead CBC/Radio-Canada’s advertising products through audience activation, monetization strategy, testing, and cross-functional product leadership.
Director Digital Advertising Products in Toronto employer: Radio Canada
CBC/Radio-Canada is an exceptional employer that fosters a dynamic and inclusive work culture, making it an ideal place for professionals passionate about storytelling and journalism. With a commitment to employee growth, you will have access to various development opportunities while working in a vibrant environment that values collaboration and innovation. Located in the heart of Canada, this role offers the unique advantage of contributing to national news coverage across multiple platforms, ensuring your work has a meaningful impact on audiences nationwide.
