Drive conversion content strategy with Puffy as a CRO Content Manager. Utilize AI workflows to enhance brand messaging and engage customers effectively through persuasive content.
Puffy, a leading D2C mattress brand with over $1 Billion in sales, seeks a CRO Content Manager. This remote role focuses on developing compelling narratives and effective conversion copy across product detail pages and landing pages. Writers will thrive under your guidance, optimizing content through innovative AI techniques and editorial oversight.
Key Responsibilities:
- Own brand voice across content and marketing channels
- Build and implement efficient AI workflows for content creation
- Generate persuasive content addressing technical features and customer concerns
- Collaborate with teams to develop measurable content strategies
- Conduct data-driven analysis to refine messaging and strategy
Requirements:
- 6+ years in content strategy with team management experience
- Proven track record of impactful conversion copywriting
- Expertise in AI workflows and web analytics tools
- Ability to simplify complex information into clear narratives
- Excellent communication skills in English
Shape Puffy's customer engagement and transform insights into conversion-driven content strategies.
CRO Content Manager at Puffy in Ottawa employer: Puffy
As a leading e-commerce company, we pride ourselves on fostering a culture of excellence and innovation, making us an exceptional employer for the Remote Head of Data Infrastructure & Analytics role. Our fully remote work environment offers flexibility and work-life balance, while our commitment to employee growth through continuous learning opportunities ensures that you can advance your career in a supportive atmosphere. With competitive salaries and performance bonuses, we reward hard work and dedication, making this an ideal place for those seeking meaningful and rewarding employment.
