Shape data-driven media plans at Starcom, using human insights and campaign analysis to deliver client objectives across integrated channels.
As a Media Planner, you will develop and implement plans from strategic development through execution. You will analyze marketing, competitive, industry, client, and human insight data. The work includes budget allocation, campaign optimization, performance documentation, and communication with specialist teams across Publicis Media.
Key Responsibilities:
- Gather and analyze marketing, client, industry, and competitive data
- Recommend multimedia budget allocations and strategic media plans
- Maintain campaigns, quality control, and performance documents
- Present plans to client brand groups with guidance
- Track budgets and support accurate monthly client billing
Requirements:
- Bachelor's degree in advertising, marketing, business, or communications preferred
- One to three years of media experience
- Strong written, verbal communication, and presentation skills
- Demonstrated negotiation, critical thinking, and problem-solving abilities
- Media research, reporting, Excel, Word, and PowerPoint proficiency
Apply media planning, analytical thinking, negotiation, and communication skills to advance client campaigns at Starcom.
Media Planner Campaign Strategy in Toronto employer: Publicis Groupe
Publicis Sapient is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for Senior Associate Data Engineers to thrive. With access to cutting-edge technologies and a commitment to employee growth through ongoing learning opportunities, team members are empowered to lead impactful digital transformation projects. The hybrid work model promotes work-life balance, while competitive compensation and comprehensive health benefits ensure that employees feel valued and supported in their professional journey.
