Product Marketing Associate in Toronto

Prophix helps finance teams work with greater flexibility and confidence through Prophix One™, our Financial Performance Platform. We bring planning, reporting, and automation together so people can focus on higher-value work instead of repetitive tasks. As we introduce more AI-enabled capabilities, you will be part of a human-centered innovation journey where intelligent tools support better outcomes while people lead the decisions that matter.

What You Will Do:

• Technical Product Marketing, Proof & Persona-Based Messaging: Develop technical product marketing content that communicates platform architecture, integrations, security, scalability, and data management to CIO and IT audiences. Own persona-based technical messaging for finance, IT, and executive stakeholders, translating complex concepts into clear, buyer-relevant narratives. Partner with Product and Engineering to validate technical claims, architecture, integrations, and security requirements used in customer, sales, and analyst-facing materials. Support positioning of Prophix within customer technology ecosystems, including integrations, data flows, and coexistence with ERP, BI, and data platforms. Support and contribute to RFP and RFI responses for prospects and analyst firms (e.g., Gartner), ensuring technical accuracy and differentiation.
• Product Demonstrations, Enablement & Content Creation: Develop detailed product demonstrations, tutorials, and walkthroughs—often via video, webinars, or guided demos—that showcase platform capabilities and technical depth. Support sales enablement programs that drive pipeline and revenue, with an emphasis on technical validation and buyer confidence. Assist in developing presentations, playbooks, demo narratives, reference architectures, webpages, and supporting collateral. Evangelize Prophix internally and externally via webinars, events, customer briefings, and workshops.
• Community, Go-to-Market & Research Support: Engage with and monitor relevant technical communities and forums to build credibility, gather feedback, and inform technical messaging and content. Support product releases and launches across both business and technical buyer audiences. Assist with buyer persona development, competitive intelligence, and market research to strengthen positioning and go-to-market execution.

What You Will Bring:

• A mix of experience, training, or education that helps you succeed in this role.
• Bachelor's degree in Accounting, Business, Finance, or Marketing.
• 2-3 years of experience in B2B SaaS.
• Developing understanding of FP&A and accounting landscapes.
• Early-stage knowledge of product marketing research.
• Comfort using AI tools responsibly to support tasks such as research, drafting, or data review.
• Ability to learn new tools and adapt as technology evolves.
• Curiosity and openness to exploring new approaches.
• Collaborative mindset when working with teams and technology.
• Must be legally entitled to work in the country where this role is located.

Preferred Qualifications:

• 1-2 years of experience in product marketing.
• Deep understanding of Office of the CFO (OCFO) processes, corporate performance management (CPM), accounting, or adjacent finance markets, with the ability to translate financial concepts into compelling marketing strategies.
• Experience in product marketing, specifically targeting mid-market and enterprise finance leaders (Office of the CFO), FP&A, or the financial software industry.

Personal Qualities:

• Passion for storytelling and a desire to "own the story."
• Curious and eager to develop deeper product and customer knowledge.
• Proactive, accountable, and detail-oriented.
• Strong written and verbal communication skills with the ability to translate complex concepts into clear messaging.
• Organized and self-starting with the ability to manage multiple priorities.
• Comfortable working in a fast-paced, high-growth environment.
• Collaborative and able to influence cross-functional teams.
• Always eager to learn more and grow.

Why Join Prophix?

Prophix builds technology that helps organizations plan, forecast, and make better decisions through Prophix One™, our Financial Performance Platform. You'll work with colleagues and customers across multiple regions, contribute to a platform used by thousands of organizations, and help advance our AI-enabled capabilities that support smarter, more human-centred work. You'll also have opportunities to grow your skills, learn modern tools, and collaborate with leaders who value continuous improvement.

What's Included for You?

• Comprehensive health, dental, vision, and mental-health coverage.
• Retirement savings with employer contributions.
• Parental leave top-up.
• Annual wellness allowance.
• Generous paid time off including vacation and sick time.
• Social events, team activities, and opportunities to build community.
• Opportunities to participate in Environmental, Social, and Governance (ESG) initiatives.
• Quarterly Town Halls and Kickoffs that bring teams together to celebrate wins, share updates, and look ahead at what’s next.

Compensation:

The salary range for this role is $70,000 CAD to $95,000 CAD, in accordance with applicable pay transparency laws in Canada and the United States. Actual compensation will be determined based on factors such as skills, experience, location, and internal equity.

Accessibility & AI Transparency:

Prophix promotes an accessible hiring process. If you need accommodation at any stage, we'll work with you. Some interviews may be recorded so our hiring team can review and assess responses fairly and consistently. As part of our commitment to Responsible AI, we use a small number of AI-supported tools to help with tasks like resume review, shortlisting, or creating interview summaries. AI is never used as the sole basis for hiring decisions, and your personal data is never used to train AI models. If you'd prefer not to take part in any AI-assisted step, just let us know and we'll be happy to accommodate.